Best Design Elements To Integrate In Your Website Today!

Not everyone is on social media. So while it may feel like a tool of the past, your homepage is your ultimate “home-base” and is just as valuable as your engaging Instagram page and swipe-worthy TikTok account. Hiring a professional to design and develop a stellar website is a fantastic first step. But there are a few rookie mistakes some web developers make and some things new business owners forget to mention along the way.

So what are the most important design elements of an effective website?

To save you time, money, and customers, here are a few things to consider when developing a new website. Whether you’re starting from scratch or revamping an existing web page, this is everything to prioritize when it comes to color, content, and navigation. Stay scrolling.

Focus On Navigation

When designing a home page (or any page of your website) it’s best to spoon-feed your audience with information. In other words, anyone clicking on your site shouldn’t be working to find purchase tabs, contact information, or special offers. A common but effective practice is placing everything important on your home page and allowing each section to pop up or materialize as a user scrolls. This creates a frictionless experience for users with no searching, no waiting, and no frustration forcing customers to click away.

Establish Who You Are

In the same vein, it’s best practice to place a tagline or some confirmation of your services on the home page, ideally in a prominent place. Your business and industry should be clear and topline so users immediately know they’re in the right place. Have you won any awards? Have you been published? Are you hosting an event? Use your experience and current events to your advantage.

Less Is Always More

I often try and remind my wife “less is more” with our landscaping, but that doesn’t work   However with websites it does! Keep it simple. People come to your website wanting clear and concise answers and information. To optimize that experience, your design shouldn’t feel over-the-top. Nothing screams an amateur website louder than ugly and disjointed fonts, colors, and patterns that confuse and distract. Keep your fonts limited to one or two styles per page and ensure all colors complement one another. At Web Fox Marketing, we typically use our client’s logo colors as the branding. Just remember, a simple yet aesthetically pleasing design can be challenging and worth a conversation with a professional to help execute.

And beyond standard design, when you’re writing taglines or other website content, don’t confuse the reader with fancy jargon. Sales and landing pages aren’t the time to show off flowery language or impress readers with scholarly-style writing. In fact, if users have trouble making it through a sentence, SEO research says they won’t stick around to unravel it. In simple terms, keep it readable. And pretend like you’re writing to a teen

Stay On-Message

If you’re struggling to figure out what elements to put in your website (if you’re a passionate business owner it may feel overwhelming or like you have too much to say!) try this: pick your most important call-to-action (CTA) and build your website so that every tab, every paragraph, and every image supports that call-to-action. If you want more phone calls, enhance your call button. Make sure it’s prominent and consider including a telephone stock image so the CTA pops. Want more online sales? Make your e-store front-and-center and ensure all pages lead back to that online store.

Keep in mind, users are more likely to take an action when it’s clear, than if you overwhelm them with an information overload. Here is a great article regarding this very topic: Case study: Case study: More content is not always better for ranking in Google.

And Stay On-Brand

Is your brand fun and loud? Then a vibrant color and a few crazy fonts are fine. But if you’re a wedding planner focused on elegance and serving buttoned-up clientele, subdued colors and subtler design elements are the way to go. Just as you’re focusing on one call-to-action, allow all your design choices to complement the brand you’ve established and the aesthetic that best fits your target demographic.

Remain Responsive

Not everyone is viewing your website on a desktop computer. In fact, more are viewing it on an iPhone or tablet than you think, especially if they’re on the go or in a younger demographic. It’s simply impossible to predict when or where someone will find you. So make sure your website loads and looks just as aesthetically appealing on a small screen. Many studies have concluded that the majority of mobile users won’t revisit a website if it’s not mobile friendly.

In Summary

No matter your industry, you need a website. But not just any website will pass the test. Follow these design tips for a website that’s optimized for engagement and, most importantly, sales conversions. Check out our website gallery here for some inspiration!

Always keep your customers scrolling and your bottom line “in-the-black” with a few tweaks on WordPress (preferred), Wix, GoDaddy, or wherever your stellar site lives. Happy designing!

A bit about us – Web Fox Marketing is a web company in Livonia, Michigan SEO and digital marketing professionals. We service our surrounding communities nearby Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital advertising advantages, we’re also experienced in search-engine ranking advantages , Google Ads advertising (PPC), SEO solutions, social media prominence, and much more!

A website is just the beginning, as on-line success through-out our connected world is dependent on search dominance & max visibility to diverse advertising channels. Our Michigan lead generation firm is more than glad to help you with any challenges you may have. Contact us now and let’s get started building your responsive site!

The post Best Design Elements To Integrate In Your Website Today! appeared first on Michigan Web Designers and SEO Agency.