Should You Hire a Web Design Professional?

With “life online” an attractive and well designed website is crucial to any businesses success. By not having a productive website, business owners run the risk of decreased sales and eventually end up struggling to generate leads. A modern and responsive website could be the solution you have been looking for to increase your presence online.

So, why should you hire a professional web designer? There are numerous benefits to having an expert design your website. For starters, it saves you time and effort, creates a trustworthy and fluid site, and if done right – should increases sales. We will discuss these benefits in more detail below.

Save Time and Effort

Unless you are a professional website designer yourself, you probably do not know much about creating a highly functional and optimized site. It can take weeks, even months, of effort to learn the “tricks of the trad” of creating a high converting website, taking your time away from other important tasks.

Is it simple to design a website, Yes! Is it simple to design a high converting website, No! Today, there are numerous platforms where businesses owners can build their own site, for Free, such as Wix. If you have the time and want to give it a shot, you should! After all, when you build your own website you can maintain it without the need of contacting a developer.

It’s always a balance between time and resources. Instead of spending your time and effort creating a mediocre site, most “credible” web developers will be able to create the site in a much shorter amount of time and you can rest easy knowing that the site will function correctly and as intended.

Create an Attractive & Credible Site

A website says a lot about a business. If the website is poorly constructed, has slow loading times, or has a “sub-par” appearance, prospects could view the business negatively. Further, visitors will quickly “bounce” off your site and onto the next one. Potential customers may be be less likely to do business with someone who is not willing to invest in their business.

However, if your site not only looks great but loads fast, is easy to navigate, and delivers a clear message – customers will view your business as an authority and will be more likely to purchase your product or services.

Create a Trustworthy Site

Professional web designers are called “professionals” for a reason. Most are experts in the web design field and have spent years testing and honing their skills. By using a professional, you and your visitors can trust that your website is functioning well and will not crash or have glitches.

Important Note: Before hiring a web designer or web agency, always ask for example websites they have built. Further, you should be able to get a couple references to further qualify their credibility. Often times working with a local web designer can be a big advantage, especially if you are able to meet with them and discuss your project.

Search Engine Optimization

An effective website must be more than just attractive. It has to be optimized for Google search, speed, navigation, content, and more!  Typically, visitors will leave a site if it takes more than 3-5 seconds to load. People are impatient and this delay gives them the opportunity to let their mind wander and lose focus. Also, if websites are too complicated and do not portray a clear message and “Call to Action,” site visitors are more likely to go click away (or bounce away 🙁

An efficient website must be search engine optimized (SEO). If a site is designed with SEO in mind, this boosts your business in the search engine hierarchy, meaning that your business will appear more towards the top of the search page. It is rare that “online surfers” scroll to the bottom of the page, or even go to page 2. A top priority must be the incorporation of SEO. There is no better opportunity to gain “eye-balls” on your brand than SEO.

Mobile Friendly

A mobile optimized website is a given! There are many “themes” that are mobile friendly “out of the box” however, once you begin to make changes – this can drastically affect the design on mobile.

Today’s consumers are impatient and want information fast and on-point. You may already have guessed it, most online searches occur on a mobile device. It is crucial that websites are translated effectively to a mobile platform. This is where a knowledgeable web developer (with plenty of examples 🙂 can help.

Conclusion

Website design can be a “double edged sword” – anybody can build a site without much experience, however, building a high performing site can be a challenge. Nowadays consumers want information to be just a click away – a well-developed and efficient website can do exactly that.  If your business can benefit from new leads online, then an optimized website should be a critical component of your marketing strategy.  An expert web designer or web agency can ensure that your website is getting the attention and makeover it deserves. In return can save you time, increase credibility, and ultimately increase sales for your business.

A little bit about us – Web Fox Marketing is a website agency as well as digital marketing experts in Livonia. Our Michigan SEO team serves our local community near Livonia, Novi, Southfield, Farmington Hills, Canton and beyond. In addition to offering digital advertising services, we’re skilled in e-commerce websites , search-engine marketing advantages , Google Ads advertising (Pay Per Click), SEO, social media advertising, and much more!

Your website most certainly is just the beginning, as online success through-out our digital world depends on search dominance,and increased visibility to diverse marketing channels. Our Michigan lead generation firm is more than glad to assist you with any kind of challenges you have. Call us now and let’s kick-start building your responsive site!

Also, as you might have guessed, Google has incredible resources that can help your business, and how to expand your online advertising campaign. Check out their YouTube channel here: https://www.youtube.com/c/GoogleSearchCentral

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