What’s The Difference Between A Landing Page and A Home Page?

Many people think that landing pages and home pages are the same. The truth is they are not, and should be used for different purposes, let’s explore…

The difference between landing pages and home pages will depend on their primary focus. Typically, a landing page is designed as a single page that’s used to entice conversions for a specific product or service. A home page is part of a website that has several pages, designed to encourage visitors to learn more about your products or services.

If you are not sure whether you need a website or a landing page, keep reading… Below I am going to point out the differences, including some “must-haves.”

A home page is the first page that someone lands on when they visit your site and is part of a lager website. Home pages focus on introducing your company and contains several links to detailed information on other pages of your site. The homepage works as an invitation to the visitor to explore your solutions. Whereas landing pages are single “standalone” web pages designed for a specific campaign (paid, social, or organic). The advantage of landing pages is that are “hyper” focused on a unique offer or call to action.

Critical Components of an Exceptional Homepages

A homepage is a welcome sign that greets people who visit your website. Having a great design isn’t enough. If you want to keep visitors on your site, you’ll need a homepage that functions correctly and entices people to want to learn more about your products and services.

Here are some tips to keep in mind:

● Keeping your layout “uncluttered” and easy to navigate is essential. You don’t want site visitors to feel overwhelmed by presenting too much information and images. The “less is more” rule applies here.
● Images are important. Choose high-resolution images of your products and/or services. Photos are a great way to highlight special offers and services. High quality images also increase credibility – especially original images taken by your staff.
● A clear-cut message is a must for a homepage and should explain your product or service. It should tell the viewer who you are, what you do, and how you can solve their problem or inquiry.
● Include “call to action buttons” such as “click to call” and contact forms. You must make it easy for visitors to get in touch.
● Add links to important pages of your website, such as your services and contact page.
● Include member affiliations and other credibility visuals such as reviews.
● You should design your home page to render seamlessly on mobile 1st then focus on the desktop version.

Keep in mind: The primary reason for your homepage is to provide visitors information about your company’s brand, services, products, and why they should choose to do business with you.

Critical Components of High Converting Landing Pages

The best use for a landing page is for Ads, email blasts, or other digital campaigns. The focus of this page is for conversion and should serve a specific purpose for a specific offer. Conversions include form submissions, phone calls, purchases, and more.

Here are some tips to keep in mind:

● A landing pages should match your Ad or offer. This is most important when you are paying for traffic. If you are advertising 20%, the 1st thing the visitor should see when your page loads is 20% off!
● Landing pages must promote a strong call to action. When they land on this page, you want visitors to take action: sign up for something like a newsletter, request a free quote, supply their email, download information, call you, etc.
● A clear-cut message is a must for a landing page and should explain your product or service. It should tell the viewer who you are, what you do, and how you can solve their problem or inquiry.
● Include “call to action buttons” such as “click to call” and contact forms. You must make it easy for visitors to get in touch.
● You should stay focused on a single topic or offer throughout the page. While the landing page provides information, it should only focus on pertinent information.
● Unlike your homepage, a landing page shouldn’t include a navigation bar or links that lead to other pages. This could increase the visitors chance of getting distracted and leave the page without any meaningful action.
● Include member affiliations and other credibility visuals such as reviews.
● You should design your landing page to render seamlessly on mobile 1st then focus on the desktop version.

So, there you have it, the differences between landing pages and homepages. I hope you now understand when each should be used, and how to ensure they effectively serve their different purposes.

More about our agency – Web Fox Marketing is a website agency and digital advertising experts in Livonia. Our Michigan SEO team serves our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. In addition to providing digital advertising services, we’re also skilled in e-commerce web development , search engine ranking advantages , Google Ads advertising (PPC), Search Engine Optimization, social media marketing, and much more!

A web site most certainly is a great step, as on-line success throughout our digital world depends on Google/Bing prominence,and increased exposure to diverse marketing networks. Our Michigan lead generation agency is more than glad to assist you with any kind of inquiries you may have. Drop us a line today and let’s get started creating your responsive site!

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