How Backlinks Can Boost Your Website

Why do you have a website? If it is to sell products or services, then you need backlinks. If it is to build brand awareness or increase exposure, then you also need backlinks. Backlinks are essential to reach these goals and to rank high in search engine optimization (SEO) and search engine results pages (SERP). So, what are backlinks?

Backlinks are links to your website that originate from other websites.

For example, if you have a website that sells women’s handbags, then a website that sells cosmetics might have a link to your website when promoting other products their customers want. The link from the cosmetic site to yours is called a backlink.

There was once a time when the number of backlinks was a main concern, but this is no longer the case. Now, just like with every kind of content on the internet, quality is more important than quantity.

So, Why are Backlinks Important for SEO and Your Business?

Backlinks provide the difference between a decent SEO rank and an outstanding one. This is because when credible, authoritative websites link to yours, it builds your credibility, which makes Google rank you higher. And it works both ways – if your handbag site links to a website for designer shoes, you help the shoe site in their ranking, too, because Google can see that your site is legitimate and the relationship between your businesses is real.

In the quest for strong SEO, you want every advantage you can muster. This starts with great content and quality products and services, but it can’t end there. Not if you want to beat the competition. You need the boost to your SEO that quality backlinks bring to your site. They show Google that your website is trustworthy and that increases your search engine ranking.

So, What are Tips to Build Quality Backlinks?

Because you need backlinks that come from authentic connections that make sense for your business, building relationships with companies in your industry or industries aligned with yours is essential.

Tips for building these relationships include interacting with them on social media, emailing them with suggestions on how you can provide something they need, or meeting at networking events. Once you have established a connection, you can have a natural conversation about a link, whether it is through a guest blog, a promotion for an event, or the like.

Sometimes, making these connections takes a while. If you email someone you don’t know with a request for a link, there is a strong possibility the person will refuse. But if you nurture a relationship, the possibility stands a greater chance.

Related Questions

So, What Backlinks Should You Avoid?

What you don’t want is a bunch of backlinks that have nothing to do with your industry at all. That raises red flags for Google. You also don’t want too many all at once. If today you have 5 backlinks from companies that support your industry, and tomorrow you have 500 from sources that have nothing to do with your products or services, Google will make your site rank lower because of the attempt to manipulate SEO falsely.

So, How Do You Check Your Backlinks?

To find out what backlinks are active for your website, you can use the Google Search Console. It is free and shows you through the external links (under links) what sites link back to yours. It is good to keep up with these to confirm what sites are connected to yours.

Wrap Up

Give yourself every advantage you can get to stay competitive on the internet. Using backlinks to achieve higher ranking in SEO not only gets your company noticed more, but builds connections with other businesses, too. And who knows, maybe when you visit the cosmetics website to view where your link is, you might find a great deal on a new lipstick, too.

Digital Marketing Services Near You

If you are looking to implement an effective digital marketing campaign, it all begins with a website that is optimized and mobile responsive. Contact Web Fox Marketing in Livonia to learn more about how to be found online. We are a full-service web development and digital marketing agency that has been helping businesses in Michigan and beyond increase their digital presence and grow their business. Visit us online and fill out a Form or call us for a Free Consultation and Estimate.

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