How to Grow Organic Traffic to Your Website

So you have a website. You’ve spent time perfecting the user experience, service offerings, portfolio, testimonials, etc. Maybe you’ve even spent thousands of dollars on a professional website developer. Now what? Of course, having a website is only half the battle. Generating traffic and helping people find your fabulous product, service, and site is a whole new project.

So How Do I Increase Traffic To My Website?

Let’s walk through a few steps for improving your website’s SEO ranking and overall exposure. If you’ve got a website and you’re looking to boost leads, increase sales and spread your message far and wide, keep scrolling.

Go Straight To The Source

The first step to solving a problem is realizing that you have one. And no one can tell you you’ve got an SEO problem better than the platform most people use to find you. Yes, Google. Luckily, there’s Google Search Console. Google Search Console maps out valuable SEO info such as technical glitches with your site (Is your web page taking too long to load? Are some of your links broken?) and even exact keywords that you rank for.

Google Analytics is another must. It shows bounce views, what sites are frequently driving traffic to your pages, and which pages within your site drive the most traffic. Remember, Google ignores zombie pages, or pages with very low traffic.

There are plenty of things you can do to improve your content and highlight the unique aspects of your business. And we’ll get to those in a minute. But we all need to get technical and surrender to the SEO powers that be to achieve SEO success. Because if you’re serious about generating real traffic, you’ll need technical support and, ideally, insights from the mother of all search engines.

Keywords, Keywords, Keywords

If we just said keywords and you were left scratching your head, don’t sweat it. Keywords are words or phrases that people use to search for you or your competitors in your industry. We just touched on a few tools that can help you find strong keywords for your site, (Semrush is another) but let’s go a step further.

Think about how your customers search for your product or service. If you’re on a sales call, listen for how the people on the other line describe you. What words or phrases do they frequently use? Those terms are terms to focus on. To find long-tail keywords (or larger phrases), simply start typing a single word on Google and watch how it auto-fills.

Next, it’s time to implement. Use keywords on your homepage, sales page, and title. Sometimes Google puts more weight on keywords at the top half of a page and early in your title. Also create a short URL’s and if it makes sense, include a keyword. But don’t overdo it. Your sentences should be natural and not so obviously crammed with keyword after keyword. Add strong keywords to headers and sprinkle them in where appropriate for maximum impact.

Build A Community

One of the best ways to boost traffic is to develop a strong community both within your site and off-platform. Enable your comments, start conversations, and build a robust presence elsewhere. Instagram and YouTube are great discovery platforms in themselves and if you can create great content while linking to your website or keeping that URL in your bio, website traffic will flow.

Chances are, if people aren’t searching on Google, they’re searching on YouTube. Because who doesn’t want a fun video over a long and dry research article to answer their question about DIY crafts or houseplants?

Email marketing is another great way to create that feeling of community, personalize your content, and remind your followers of great content or products posting to your page. Just remember not to spam your subscribers with too many emails.

Create Content (That’s Optimized)

If you’re a writer, you’ve likely heard of the WordPress plug-in, Yoast. Yoast helps you write SEO-friendly content. It checks for sentence length, your use of transition words, and other grammar tips to maximize your ranking. Also make sure to include multimedia like images, videos, charts, polls, and infographics.

Cover The Essentials

These are probably obvious to you, but for the sake of covering our bases, let’s run through them. Make sure your site is responsive, meaning it’s optimized for mobile use. If your landing page does not render properly on a user’s phone or links don’t work in front of a small screen, your SEO score will tank. Also make sure your load time is quick (no one will wait around) and always use high quality images.

Overall

When your website’s traffic stays stagnant it’s incredibly frustrating. Luckily, there are actionable steps you can take and helpful tools, templates, and plug-ins all on standby. So don’t wait for traffic to come to you. Lead your prospects straight to your site. More questions on boosting website traffic? Contact us!

A bit about us – Web Fox Marketing is a website company in Livonia, Michigan SEO and digital advertising experts. We work with our surrounding communities nearby Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of offering digital marketing services, we are proficient in search engine ranking advantages , Google Ads marketing (pay-per-click), Search Engine Optimization services, social media prominence, and more!

Your website is a critical step, as on-line success in our connected world markets depends on local authority and significant exposure to diverse advertising outlets. Our Michigan lead generation firm is glad to help you with any inquiries you may have. Contact us today and let’s kick-start creating your responsive website!

Also, as you would expect, Google has great resources highlighting SEO best practices, and how to build your online marketing strategy. Here is a great video created by Google listen here.

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