Building An Effective Landing Page for Your Business

When it comes to your online presence, landing pages are your number one lead generator. Why? Most people won’t look beyond it. They’ll get a glimpse of your background, your specialty, your testimonials, and boom. They’ve either decided to move forward or they’ve hopped on to the next site before even clicking your contact me page.

So what can you do to optimize your landing page and generate more leads?

The average landing page conversion rate is a whopping 9.7%. Can you imagine your bottom line if 9.7% of everyone who clicked on your site converted? Now imagine how much bigger that percentage would be if your landing page was actually optimized for success. If you’ve been considering reworking your “in-progress” page or starting from scratch on an existing website, this is your sign from the universe to roll up your sleeves and get working.

Keep It Frictionless

In simple terms, keep it easy for everyone. The worst thing you can do is make someone work to find your contact information or special offer. Because we’re all busy and our attention spans are short and the harder it is for us to find something, the more likely we’ll be to just move on. So sell them on your services with trust signals (see below), add a button for contact information on that very same page, and place your lead form near the top. Eliminate excess tabs and keep everything in eye’s reach. In other words, serve it to them on a readable, silver platter. That way, no one’s spending time searching or scrolling away for something simpler.

Include Trust Signals

So what are trust signals? Trust signals flash in bright lights that your product or service is legitimate. These typically include written or video testimonials, logos of big brands who’ve used your services, and badges indicating that you’re a certified partner, affiliations and memberships.

Solve A Problem

It’s time to show off your services. But rather than spending paragraphs wading through exactly what it is you do, remind your audience what problems they have and how you can make those problems disappear. A classic copywriting technique reminds us to present a worst-case scenario and offer your product or service as the necessary solution. In other words, focus on benefits over features.

Nobody cares that you can build an awesome website. They care that no one’s clicking on their website and signing up for their services. They want you to optimize their website to boost sales and grow their local business.

Keep It Simple & Short

Landing pages are not the time to show off your cool animations and over-the-top Photoshop abilities. Every word and every page should be optimized for ease. A few helpful tips for keeping your site clean include creating a strong color contrast between buttons and background, avoiding pop-ups, using bullets and simple language, and keeping sentences short and to the point. Also, remember to focus on the thing you do best, not a variety of skill sets. Otherwise, you look like a jack of all trades and a master of none.

That Includes Your Forms

The point of a great landing page is to generate leads and add subscribers to your newsletter, email list, or whatever a lead means for your business. And while it may be tempting to try and capture as much information about your customers or subscribers as possible, the more information you ask people to fill-in, the less likely they are to fill anything in at all. So only ask for bare essentials. Remember, you can always ask for more information on a thank you page!

Experiment

Unfortunately, we can’t tell you exactly what keywords to use in your site to generate traffic and leads. Sometimes, you have to create multiple landing pages optimized for different content and different keywords. The best optimization comes from good old trial-and-error. So try different hooks and keywords and see what sticks. Once you’ve narrowed down the content that’s driving traffic and conversions, keep iterating on it, double-down, and watch as your SEO rank skyrockets.

In Summary

The first step to driving leads and perfecting your landing page is to have a landing page in the first place. So stop what you’re doing and build a specialty-specific landing page that’s persuasive, straight-to-the-point, and, as our trust signals would signify, professionally-tested.

More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO and digital advertising specialists. We service our surrounding community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing solutions, we’re skilled in search-engine ranking advantages , Google Ads advertising (pay-per-click), SEO solutions, social media advertising, and much more!

A web site most certainly is a great step, as success through-out our connected world is dependent on search authority & maximum visibility to many marketing channels. Our Michigan lead generation company is happy to help you with any challenges you have. Drop us a line today and let’s kick-start building your responsive site!

On a final note, as you might have guessed, Google has incredible resources that can help your business, and how to build your online marketing strategy. The following video created by Google, on how to “Build a successful web presence with Google Search” watch it here: https://youtu.be/NO-sdBzb1Hc

The post Building An Effective Landing Page for Your Business appeared first on Michigan Web Designers and SEO Agency.