How Can an E-Commerce Website Help My Business?

The Covid-19 pandemic has really changed the way that consumers shop and the way that businesses sell. With people staying indoors and spending less time in local businesses, much of the shopping experience is conducted online. Unfortunately, small businesses without an online presence are apt to fail or even worse … go extinct. Small business owners should consider an ecommerce website for the best opportunity to succeed in today’s digital world.

So, how can an e-commerce website help your business? There are many reasons to invest in a ecommerce website, but the most notable include increased customer base, opportunities, engagement, and of-course revenues.

We will discuss the benefits of an E-Commerce website for small businesses in more detail below.

Larger Customer Base

Businesses with only a brick-and-mortar location are very limited in their customer base. They rely on foot traffic and customers within their general area for sales. Businesses with an e-commerce website, though, have a nearly endless customer base. Websites do not rely on a physical location. Instead, they have the ability to reach customers across the country as well as across the globe. There is no limit on the number of customers that a website can reach.

Marketing Opportunities

eCommerce websites also allow for an endless array of marketing opportunity with ads, analytics, social media, and more. There are a number of different ad platforms to promote your business as well as analytic platforms to analyze what customers do while on your website and what they are interested in. There is also the option of using social media with direct links to your website to promote your business. With how much customers rely on social media in their day-to-day lives, using social media to promote your business could only benefit your business.

Customer Engagement

eCommerce websites also make customer communication and engagement simple and easy. A large part of a successful business is successful customer service. Without established customer service, businesses typically do not last long term. As long as the website has a “Contact Us” page, chat, or “click to call,” you can easily increase engagement, answer questions, as well as obtain customer feedback.

Lower Costs

eCommerce websites can also help to lower capital costs. While having a physical location may be nice, you do not need one if you have an eCommerce website. You can obtain most of your customers through online marketing tactics, reducing your need to rely on foot traffic. If your customer base is online, you can save money by not investing in a physical location or employees to staff that physical location. Today, drop shipping is very common and can be a great option for local businesses to expand their product line, without increase inventory!

Simplicity and Ease

Websites give your customers the simplicity of ordering items from the comfort of their own home. Websites also give you, the business owner, the ease of filling orders and responding to customer communication from the comfort of your home.

Tracking

With an eCommerce website, tracking is “built in.” You can track your sales, what products are “hot” sellers, when potential customers engaged with your website, what they did on your website, when they left the website, and so much more. There is essentially an endless amount of information you can track. As long as you have this information, you have the ability to analyze and make inferences about customer intentions and motivations, ultimately using this information to make your website better and attract even more customers. Google analytics is a great tool for capturing a lot of this data, you can find more information here: https://analytics.google.com/analytics/academy/

Related Questions

How Does an eCommerce Website Improve Sales?

There are many ways that an eCommerce website can improve sales. To list just a few:

• Growing the business brand
• Instilling a feeling of trust in the customer
• Increasing the business’s customer base
• Analytics on what your customers are interested in and how to improve your website
• Marketing through ads, social media, etc.
• Easier customer service
• Unload excess inventory
• Capture more recurring business with “auto-orders”

How Do I Start an Ecommerce Website?

First, you obviously must have a business established. If you already have a business or a product, the next step would be to set up a domain name which ideally, should be similar to your business name. From there, you must choose a platform to sell your products on. There are many options for you to choose for your platform including Shopify, Squarespace, Ecwid and so much more. You can always speak to an e-commerce expert at our agency, click here to schedule a Free Demo.

After you have a platform, the next step would be to market your business to obtain customers. To be successful selling online, marketing should be a big part of your internal efforts. Regularly posting new content, promoting your special offers on your website and social accounts, even running Ads to help attract new prospects …all will increase your chances of success.

Summary

Essentially, an ecommerce website gives businesses the opportunity to grow, increase their profit margin, and increase their success online. In today’s digital landscape, businesses without a website will quickly be left in the dust. Isn’t it time you started your ecommerce website?

A bit about us – Web Fox Marketing is a web company and as well as digital advertising experts in Livonia. Our Michigan SEO team serves our local communities nearby Livonia, Novi, Southfield, Farmington Hills, West Bloomfield and beyond. On top of providing digital advertising solutions, we’re also proficient in e-commerce websites , search-engine marketing advantages , Google Ads marketing (Pay Per Click), SEO, social media marketing, and more!

Your web site most certainly is a great step, as on-line success through-out our digital world depends on Google authority & maximum visibility to diverse digital outlets. Our Michigan lead generation company is glad to help you with any kind of opportunities you have. Contact us now and let’s kick-start creating your responsive site!

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