Tips for Choosing the Right Keywords for Your SEO Strategy

If you haven’t considered the power of SEO marketing, it’s time to wake up and smell the search engine results. Over 50% of consumers run a Google search before purchasing an item. Obvious to many and a surprise to some, this statistic rings true across all industries, all business models, and all parts of the United States. Luckily, success with SEO doesn’t cost you an arm and a leg. All you really need to focus on for search engine success is developing a fast-loading and responsive website, including a few working backlinks, consistently writing relevant content, and of course, choosing a few strong keywords.

But how do you choose the right keywords for your website?

Reaching the top spot on a Google search results page is all about matching your site’s keywords to the words or phrases most popularly searched by users looking for products or services like yours. Picking and choosing the best keywords for your business is both an art and a science, so let’s walk through a few proven pro-tips for SEO success.

Become One With The Consumer

Sometimes determining the strongest strategy means getting inside the mind of your consumer. Choosing the best keywords means determining where your shopper’s mind is at when they’re going to discover your service or complete a purchase. Typically their mind is in one of three places when searching online: navigational (they’re searching for a website), informational (they’re searching for more information on a topic), and finally, commercial (they’re looking to make a purchase).

The most effective strategy aligns a website’s keywords with all three mindsets. How? By providing content that addresses all three. Helpful blogs and listicles are great options for organically attracting informational searches while product pages with deals and discounts attract commercial searches.

Understand Your Competitors

Make a list of your top competitors and spend time perusing their websites. What keywords are they using? Read their content, check out their metatags and meta descriptions, and compare them to your own. Tools like SEMRush can help you analyze your competitors’ keywords, as can marketing agencies specializing in SEO.

Lean On Long Tail Phrases

When you’re trying to boost sales and get as many eyeballs and clicks to your site as possible, including a ton of broad keywords may be your initial instinct. But targeting your target audience, or users more likely to be interested in or purchase your specific product, is a stronger strategy and best achieved using long tail phrases. Long tail phrases are a combination of three or more words or phrases related to your niche. Although long tail phrases generate lower search volume, they attract more relevant traffic and are far less competitive than generic keywords like “sneakers” or “carpets” or “cleaning services.” When using long tail phrases, choose words or phrases that specify your product’s niche or target demographic. Examples of long tail phrases are, “pink shag carpets”, “leather dining room chairs” or “cleaning service in Oakland County.”

Avoid Keyword Stuffing

While strong keywords work, stuffing your landing page with as many keywords as possible won’t attract the best shoppers to your site. Instead, you’ll attract consumers who aren’t searching for your product or service and will instantaneously bounce after realizing they’ve stumbled onto an irrelevant web page. Worse yet, webpages stuffed to the brim with keywords are often unreadable or, at the very least, create a terrible user experience. Both outcomes will seriously damage your SEO.

Instead, spend your time choosing keywords that align best with your target audience and include them where relevant rather than stuffing your site with broad keywords. Remember, the algorithm is smart enough to detect keyword-stuffed webpages and will eventually view your site as spam.

In Short

While a simpler strategy than TikTok and a cheaper solution than national commercials, billboards, and expensive media buys, it’s a mistake to overlook the power words can have on your site traffic and site sales. If you’re overwhelmed at the thought of digging into the keyword details, lean on proven tools or let SEO agencies handle the deep dives.

Still curious about how to improve your SEO strategy? Contact us! Happy searching.

More about our agency – Web Fox Marketing is a local web company as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our local community nearby Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. In addition to offering digital advertising solutions, we’re knowledgeable in e-commerce web design , search engine marketing advantages , Google Ads advertising (PPC), Search Engine Optimization, social media advertising, and much more!

Your web site is a critical step, as on-line success throughout our connected world is reliant on search dominance, and max visibility to diverse advertising channels. Our Michigan lead generation firm is glad to assist you with any kind of opportunities you have. Call us now and let’s kick-start creating your responsive site!

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