Optimizing Your eCommerce Website

The success of an eCommerce website boils down to traffic and conversion rate. If you can attract enough visitors and convert them to sales at a high rate, then your site makes money while promoting your brand.

Sound simple?

While the concept may be plain enough, achieving results is anything but easy. Fierce competition in the eCommerce space requires all commercial website owners to develop strategies that yield high search result rankings while attracting an audience receptive to the site’s message. An optimized site can then convert visitors to sales at an astounding rate.

To stand out in cyberspace, you need to employ the following eCommerce website optimization best practices:

• Optimize Your Images
• Provide Enhanced Product Pages
• Design the Site Clearly With Mobile in Mind
• Personalize Content
• Post Reviews
• Make It Simple

Optimize Images

Image optimization helps e-commerce websites in regards to both loading speed and conversion rates. High-quality images create a superior customer experience and enhance brand reputation.  But they slow loading speed unless optimized for the web. To optimize images, employ free online image optimization tools, such as Adobe Photoshop and TinyPNG. These applications optimize images without sacrificing load speed.

Enhance Product Pages

Once they arrive at the product page, visitors make the all-important decision of leaving the site or buying your product. Therefore, improving the product page is the key to high conversion rates. To inspire excellent product page content, ask yourself: “What value does my product provide to the buyer? In addition, creating an aesthetically pleasing, compelling product page for your e-store provides the best experience for your customers. Even a category’s top seller needs a strong product page.

Design the Site Clearly

Before user-friendly web development tools came onto the market, designing a compelling eCommerce website required many hours of expert development work. As a result, many websites lacked slick design features and effective calls to action. Creating a well-designed, aesthetically appealing, and convincing eCommerce website resides takes time and attention to detail. Just remember, this is a journey and you should tackle your project in sections.

For example, web design tools make it possible to design a website around a central theme. By creating a website with a theme that showcases the product(s) strengths, web designers build a brand while leading visitors toward a call to action. Buying is often an emotional decision, and creating a thematic website that stirs feelings often compels shoppers to make purchases.

Personalize Content

Today’s consumers respond to personalization. They purchase things that speak to them on an individual level. Data collection allows eCommerce proprietors to craft messages to individual visitors. For example, messages can be chosen based on data points such as visitor history, social media analytics, visitor location, traffic, and product categories.

Post Reviews

Product reviews and ratings help your website perform better in searches. In addition, visitors are more likely to purchase products that have positive customer reviews available. However, obtaining reviews can present challenges. If your site has no or few reviews, try using social media comments about your product to get the ball rolling. For a new product launch, consider requesting some reviews from reliable sources.

Make It Simple

People today are pressed for time and dislike complicated processes that add stress to their days. Making your eCommerce website simple to navigate and the purchase process straightforward results in more visitors and more sales.

• Include a guest checkout option
• Make navigation intuitive
• Include Special Offers – Rotate for Holidays
• Divide products into categories
• Display the number of products in the cart
• Correct any 404 pages with redirects

Conclusion

In eCommerce, customer experience matters. By creating an optimized website, your eCommerce platform ranks higher in searches, attracts more visitors, and enjoys higher conversions. ECommerce competition can be fierce, and an optimized website allows your product(s) to stand out.

If you are considering a new e-commerce website for your business, we are here to help. Contact us today for a FREE DEMO!

More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO as well as digital advertising experts. We work with our local communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital advertising services, we’re also proficient in search engine marketing advantages , Google Ads advertising (pay-per-click), Search Engine Optimization solutions, social media marketing, and much more!

A web site most certainly is a critical step, as online success in our connected world relies on on Google/Bing dominance & significant visibility to several digital networks. Our Michigan lead generation firm is more than happy to assist you with any challenges you may have. Call us now and let’s get started building your next web project!

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