Top Reasons Why Every Business Needs a Website

In today’s day and age, an online presence is necessary to gain any type of foothold in society, whether it be a personal social media account, a personal website portfolio, or a website for a business. For businesses specifically, not having this online presence can be detrimental to their success, profitability, and growth.

So, what exactly are the top reasons why every business should have a website? The most fundamental benefits to any type of business by having a website includes credibility, accessibility, visibility, and building customer relationships.

We will discuss these advantages of having a business website in more detail below. A well thought out website is essential to any business that is looking to gain a strong foothold in their industry and to be successful long term.

Credibility

To be credible is to be dependable and deserving of trust. When a website is done well, it can make a business appear knowledgeable in their industry and convey them as a reliable source for information. Any potential customer with questions can go to the business’s website and find the information they were looking for as well as an established email address for any further inquiries. Websites also allow businesses to appear more professional in the marketplace.

Many potential customers associate companies lacking a website with less quality products and services. Customers would rather take their business to competitors who appear more established in that specific industry instead.

Accessibility

Websites allow businesses to be more accessible to the public. A large component in customer satisfaction is customer service and communication. Websites often contain email addresses or phone numbers for customers to contact in the event they require more information or would like to speak to a representative within the company. Without this contact information, many customers will not have the information they need to complete the sale and would move on to a different product from a different company.

Visibility

If a business only has a central location and no online presence, it will only attract customers that are within a few mile radius of their physical location. This severely limits the business’s capacity to attract new customers and expand their operations. With a website though, the potential customer base is essentially limitless. Customers all across the country and even the world would have access to the business’s products and services. Even if customers have never viewed the company building nor heard the company name, all they would need to do is to use a search engine and that specific company would be at their fingertips.

Build Relationships

Websites also allow companies to build relationships with their customers. More than just providing information on products, websites often contain blog posts with content that interest customers, company “About” pages that explain the company mission and culture, and pages on community involvement. This allows customers to get to know the philosophy behind the company and to connect with the business on a more personal level.

Also, similar to accessibility, contact information allows customers to have access to customer service if needed, reassuring them that their concerns and needs are being heard. The thing about customer service and building relationships though, is that businesses need to have the customer service mindset and personnel to back it up and do this well. If a website merely has contact information but no one on the other end to actually answer questions or address concerns, this will result in lost customers.

Now, why would building a relationship with a customer be important? For most businesses, the majority of sales come from repeat purchases. It is always easier to acquire new sales from current customers than it is to acquire new customers. As long as there is a quality product or quality service, new sales from current customers typically require less capital, less effort, and less time than acquiring new customers. This inevitably increases efficiency and profit.

Related Questions:

Can a business be successful without a website?

Businesses do exist that do not have websites. However, these types of businesses are very limited in their capacity and expansion capabilities. As previously mentioned in the “Visibility” section, businesses with only a physical location will only gain customers that are in their general vicinity. These types of businesses find it extremely difficult to gain visibility and increase their customer base.

Should small businesses have a website?

With how prevalent technology and the online world is in today’s society, every type of business can benefit from a website, even small businesses. Websites allow small businesses to differentiate and set themselves apart from their competition. It also allows them to showcase their products and services in a simple and accessible format, increasing their company visibility and credibility.

Summary

In short, the benefits to having a business website are numerous. Well thought out websites increase customer awareness, increase credibility and professionalism of the company, and increase customer base and sales. All in all, websites can only help businesses succeed in the long term. Isn’t it time that you started your business website?

A bit about us – Web Fox Marketing is a website agency and in addition to digital marketing specialists in Livonia. Our Michigan SEO team services our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. In addition to providing digital advertising services, we are skilled in e-commerce web design , search-engine ranking advantages , Google Ads advertising (pay-per-click), Search Engine Optimization, social media advertising, and more!

Your website is just the beginning, as success in our digital world is reliant on Google/Bing ranking and significant exposure to several advertising networks. Our Michigan lead generation firm is more than glad to assist you with any kind of opportunities you may have. Contact us today and let’s get started building your next web project!

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