5 Reasons You Need an SEO Strategy for Your Business

Marketing gurus stress the value of a fancy social strategy, cutting-edge audience retargeting, and out-of-home ads that balloon your budget. But let’s take it back to the basics. Discovering your services is step one of the purchasing process. As such, Google can be a stronger ally than Facebook, Instagram, and TikTok combined.

So why is SEO strategy so important?

While SEO shouldn’t be the only tool in your digital tool belt, it’s one of the most important for several key reasons. From establishing credibility and sending traffic to your website, here’s everything SEO brings to the table.

SEO Boosts Site Traffic

If you’re impossible to find after a basic Google search, no one will be browsing your website and clicking ‘add to cart’. While social media and special events certainly send customers scrambling for a URL, organic search drives over half of all site traffic. Just think about the last time you stumbled onto a website and ended up making a purchase all because you Google’d, ‘organic dog food’ or ‘clothing stores near me.’

SEO Establishes Credibility

Before entrusting a brand with their hard-earned money, customers need to believe a business is established enough to fulfill its promise of delivering a quality service. When your online presence is untraceable, that credibility falls apart.

That’s because, whether consciously or subconsciously, consumers trust what Google trusts. And popping up organically on the first few pages of a search results page is equivalent to a stamp of approval from the world’s most impressionable tech giant. Using quality backlinks, high-quality images, and optimizing your site for mobile browsing are all positive SEO signals that establish trust between you and a site-surfing consumer.

SEO Improves the Customer Experience

When consumers see your brand, reaching your online shop to browse or finding an ‘about you’ page for more information and a contact email should be a quick and easy 1-2 step. Anything longer than that and the average person becomes bored searching around. Worse yet, they manage to track you down but a slow-to-load website leaves them looking elsewhere.

Not just a tool to improve your own business, SEO improves how your customer experiences your business before ever stepping into a store and making a purchase. Plus, a staggering 70% of consumers admit that a slower load time impacts their willingness to buy from an online retailer. Don’t miss out on serious revenue by ignoring a problem with a simple technical solution.

SEO Is Cheap

Relatively. Consider how much you’ve budgeted for marketing thus far. Video production can cost thousands, partnering with online influencers gets pricier by the hour, and running paid ads on sites like Facebook and Google sets you back a pretty penny. In contrast, building a solid website, including backlinks, and even using plugins like Yoast to optimize your website is hardly extravagant tactics. Nevertheless, each one helps your site earn a top spot on the search results page.

SEO Is Measurable

Creative marketing is wonderful, but it’s often difficult to directly correlate a commercial’s success with sales and revenue. When it comes to SEO, you can track every person who visits your site after discovering the link on their search results page. Aside from organic traffic, track bounce rates, your site’s loading speed, and, perhaps most importantly, the overall impact of SEO on sales. These metrics indicate what needs work in your SEO strategy and whether your overall campaign is working to achieve those specific marketing goals.

Summary

SEO is a reliable long-term strategy guaranteed to increase what’s measurable and bolster your digital reputation. While followers are impressive, before anyone can like, share, and purchase, consumers need the assurance of that initial discovery phase. And at a time when Google search results equate to online currency, a solid SEO strategy is the middleman between you and a business bursting with profit.

A bit about us – Web Fox Marketing is a website agency and as well as digital marketing specialists in Livonia. Our Michigan SEO team serves our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of providing digital marketing advantages, we’re proficient in e-commerce web development , search engine ranking advantages , Google Ads marketing (Pay Per Click), SEO, social media advertising, and more!

A web site most certainly is a critical step, as online success in our digital world depends on Google authority and maximum visibility to several marketing channels. Our Michigan lead generation company is more than glad to assist you with any kind of challenges you may have. Call us now and let’s get started building your responsive website!

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