3 Ways Google Ads Help Businesses Grow Online

There are many facets to a successful marketing strategy that can help businesses increase sales and grow, and online paid advertisement is a biggie. One online advertising platform with a high rate of return is Google Ads. The purpose of Google Ads is to give businesses the opportunity to increase traffic to their website, promote their products and services, and of-course close some deals!

So, how exactly does Google Ads help businesses grow and increase sales? The three most notable ways in which Google Ads aids in the growth of local companies is its ability to increase awareness, aid in reaching target audiences, and get more leads.

Utilizing Google Ads effectively does take some experience, but the benefits to starting today are numerous. We will discuss how Google Ads can grow your business in more detail below.

Google Ads Puts Businesses in Front of Their Target Audience

Businesses that utilize Google Ads have the opportunity get to the top of search results, thus increasing their chances of being clicked and generating a lead. It is very rare that online users go to the second page of Google. Results that are near the top of the first page of a search are much more likely to be clicked on. The benefit of using Google Ads (if done properly) can guarantee businesses’ Ads are on the first page, typically near the top of the page.

Utilizing search engine optimization (SEO) can also aid businesses in being one of the top results, but this is not practical for all businesses. There are many highly skilled SEO marketers in the business world and competing with them can be difficult. While SEO is an important component of marketing as well, Google Ads makes things just a bit easier.

Google Ads Allows Businesses to Customize Their Target Audience

The internet has a wide array of users all looking for an endless amount of information, so it can be difficult for businesses to reach users that are looking for their niche products or services. This is where Google Ads audience targeting comes in. Google Ads allows businesses to reach users who have a need that their products can solve.

An important component of Google Ads is the proper use of keywords. Keywords are words or phrases that marketers specifically choose to help determine which searches the Ad will show up for. For example, if the keyword is “green car,” an Ad will show up for someone searching “Where to buy a green car?” Keywords can be as specific or as broad as needed.

Advertisers can also add negative keywords, which are words or phrases that do not trigger an Ad to show. For instance, a negative keyword for the above example could be “red,” so the Ad will not show up for someone searching “Where to buy a red car?” The benefit of keywords is that it allows the business to target specific audiences, putting the business up front and center.

Google Ads also has the option of customizing the physical location of users that see the Ad and the time of day that the Ad appears. If the service or product businesses are promoting is a more local commodity, marketers have the option of choosing where in the world their Ad appears. For instance, if the business is located in Wisconsin, marketers could choose locations specific cities and zip codes in Wisconsin or even the entire state.

Besides location, marketers can also choose the time of day for Ads to appear. After some research (and trial and error) marketers can determine what time of the day users are searching for their services the most – and only show Ads during that time. By being selective businesses can save their budgets and be more efficient which usually leads to more conversions.

Google Ads Are Measurable

Google Ads tracks your entire campaign which allows for effective measurement:

• Marketers have the ability view to keyword metrics to determine which keywords are working best and which are under-performing
• Impression share, which shows how the performance of your Ads compares with the performance of your competitors
• Location reports for which areas are leading to the most Ad clicks and conversions
• Bidding metrics for analyzing bid strategy and lowering costs
• And much more.

By reviewing these metrics on a regular basis, business owners will gain insight into the market and have the opportunity to adjust Ads accordingly.

No business wants to pay for Ads that are not leading to increased sales, so it is important to review Google Ad metrics regularly. There is no hard rule on how often metrics should be analyzed; for some businesses, this analysis may occur every day, but for others weekly may be just fine.

Another useful tool when optimizing Google Ads is A/B testing. A/B testing involves changing one aspect of an Ad and analyzing the change in Ad performance. The original Ad is the “A,” the baseline. The “B” is the Ad after the change. This change can be anything from adding or removing a keyword, increasing or decreasing bid amounts, changing the phrasing of a headline, changing the landing page, and more. Analyzing how Ad performance alters in association with changes, usually provides insight and allows marketers to further optimize their campaigns.

Summary

Google Ads is just one facet of a successful marketing strategy, but it does play an important role. When set up properly Google Ads can make online marketing easier and more efficient.

About us – Web Fox Marketing is a local website company and as well as digital advertising professionals in Livonia. Our Michigan SEO team services our surrounding communities near Livonia, Novi, Southfield, Farmington Hills, Ann Arbor and beyond. On top of offering digital marketing solutions, we’re knowledgeable in e-commerce websites , search-engine advantages , Google Ads marketing (Pay Per Click), Search Engine Optimization, social media marketing, and more!

Your web site most certainly is just the beginning, as online success in our digital world is dependent on Google ranking & max exposure to several marketing networks. Our Michigan lead generation firm is glad to help you with any kind of challenges you have. Drop us a line today and let’s get started building your responsive website!

Also, as you would expect, Google has incredible resources highlighting SEO best practices, and how to build your Google Ads campaign. Checkout Google’s YouTube channel here.

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