Like on-page SEO, off-page SEO is an essential part of your digital marketing strategy. If you want to increase your brand awareness and improve your website’s Google ranking, it’s time to look beyond your site.
Unlike on-page SEO which focuses on keywords, title tags, and meta descriptions on your website to increase your Google ranking and improve visibility and traffic. Off-page SEO is done for the same reasons but uses another site or platform to do it.
Are you ready to increase brand awareness and improve your search ranking? I’m sure that answer is yes because why else would you be in business. Below we have put together all you need to know about off-page search optimization.
What is Off-Page SEO?
Off-page SEO refers to any effort made outside your website to improve your brand awareness. Many people believe off-page SEO is link building; it goes beyond that. When someone leaves a comment on your blog, it is off-page SEO and promotes your website.
While writing blogs is an essential part of on-site SEO, having blogs mentioned on other sites increases the authority and trustworthiness of your posts. These mentions help your website rank higher in search engines.
Why Do You Need Off-Page SEO?
You need off-page SEO to increase search engines trust. Search engines like Google want to know that people can trust websites that rank high. They do this not only by competitive keywords but also through off-page SEO. As mentioned above, people who leave comments on your pages, share your blogs, and guest bloggers are vital to building a company’s authority.
Google uses off-page SEO to determine what individuals and companies think about your brand, products, and services. Optimizing your website for off-site SEO should be as important as on-page SEO in your digital marketing strategy.
Most people use the internet to search for products and services they need. Even if you have great products and services, if you aren’t on the first two pages of Google, you won’t increase your sales. Increasing your search engine ranking drives relevant traffic to your website, likely converting to sales.
What Are Some Off-Page SEO Strategies That Work?
There are many different types of off-page SEO strategies, some of which work better than others and are easier to do. Below are a few of the most popular digital strategies proven to work the best with Google and increase your site’s authority.
Link building
Link building is a great strategy to increase the trustworthiness of your website. The more authoritative links pointing back to your website, the more likely you’ll rank on the search engines, and the less you get, the harder it is to build trust with Google.
Keep in mind, not all links are valuable. Back-links must be Relevant to your business. If you are a roofing contractor and there are a bunch of incoming links from a fashion magazine, that could be interpreted as “spam” and could hurt your ranking, not improve. However, if you have a link from the “National Association of Roofing Contractors” pointing to your website… Now that is worth it’s weight in gold!
Social media
Social media is a simple way to gain authority with minimal effort. When you share content on social media to direct traffic to your website Google sees that you’re gaining traffic from outside sources, so you much me authentic.
Blogging
Blogging is another easy way to increase traffic to your site. However, it’s essential to know that not any type of blog will work. You’ll need to write about things that your potential clients care about and find interesting. Always include a link in your post, pointing back to your website. Also, try and mix up the internal links and don’t always include your home page. If you are a divorce attorney and are writing about child support, then link to your child support page.
Influencer marketing
This type of off-market SEO strategy has become popular in the last few years. Off-page marketing emphasizes getting people to your page to increase its rankings in search engines. Influence marketers do this by earning bonuses for each person that clicks on your links. Make sure to fully vet anyone you are thinking of partnering with… you must avoid spam at all costs.
Writing guest blogs
Writing for other publications is a great way to show you’re an expert in your industry while promoting your website. This gives you more customers and helps to provide you with a portfolio to show other publications why they should hire you as a writer.
Video Marketing
Videos are a great off-page SEO strategy and if done correctly, can expand your virtual reach exponentially. Each time you post a video in YouTube for example, make sure to include relevant links back to your website. Who knows, you may even rank your video in Google search!
Summary
Off-page SEO marketing techniques along with other online techniques such as email marketing, SEO, and paid advertising are great ways to increase brand awareness and your sales. If you want a successful business, you can’t depend on one strategy alone. Instead, it’s essential to encompass many.
A bit about us – Web Fox Marketing is a web agency and as well as digital marketing professionals in Livonia. Our Michigan SEO team serves our surrounding communities nearby Livonia, Novi, Southfield, Farmington Hills, Northville and beyond. On top of providing digital marketing solutions, we’re also proficient in e-commerce websites , search engine ranking advantages , Google Ads marketing (PPC), SEO, social media advertising, and more!
Your website most certainly is a critical step, as on-line success in our digital world is dependent on Google/Bing dominance and improved visibility to several advertising channels. Our Michigan lead generation firm is more than glad to help you with any challenges you may have. Drop us a line now and let’s kick-start creating your next web project!
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