How will Content Marketing Help my E-Commerce Store? 2 Words. Brand Loyalty.

Some e-commerce store owners are hesitant about investing in content marketing—understandably. It takes time and money to have an effective strategy, only to see measurable results after the third or fourth marketing quarter.

But it’s worth it. Companies like Amazon, Walmart, Target, Instacart, etc., spend millions of dollars on marketing campaigns per year. But, even if your e-commerce store is starting out, you don’t need millions of dollars to post content online. You just need to start—and start now.

Why? Because everyone’s on their phone day in and day out.

The best way to get in front of your ideal customer is by showing up on their screen. So as users switch between Instagram and Tiktok and check their notifications for a new -e-newsletter, content marketing can help your e-commerce store get noticed. But, most importantly, it builds brand loyalty.

Four things will happen when your e-commerce store invests in content marketing.

1. You’ll begin to appear in front of your target audience.

Ask yourself, “How do I attract customers to my e-commerce store?”

Some owners may dive deeply into keywords to ensure their website ranks on Google’s front page; some may even pay for ads. But those efforts alone aren’t enough.

More than 25% of the world’s population shops online. Therefore, your competitors are doing everything they can to ensure that those 25% know about their stores, their values, what they offer, and how they do business.

This means your e-commerce store needs to make an appearance online. And with paid ads and privacy restrictions becoming more strict, you’ll need to humanize your store. That’s where content marketing comes in.

Start by connecting with your target audience:

● How can you get to know them?
● What makes them smile, cry, or raise their brows?
● What questions do they have, and can you answer it?

Essentially, your content should do at least one of the following:

● Educate your audience about something related to your company/service/product.
● Inspire your audience to provoke an emotion.
● Entertain your audience to have fun and like your company.
● Convince your audience to take action: e.g., visit your website, buy your product/service, etc.

The more you try to interact with them, the more they’ll start to see you.

2. You’ll make your e-commerce memorable.

Content marketing helps people remember your company.

Perhaps you’ve heard the marketing rule of 7—a viewer needs to see your brand at least seven times before interacting with you. As an e-commerce store, this is the goal. Out of all the options available online, your store needs to be the “Go To” for your target audience. As you post social media content, blogs, send out e-newsletters and upload YouTube videos or podcasts, your e-commerce store will show up in various places online.

Aside from the basic demographics from your market research, you’ll know what triggers them to be happy, sad, inspired, or curious. People remember what they feel. They remember what made them laugh that day, what inspired them to volunteer at a pet shelter, or where they got the answer to something they quickly searched.

If they’re experiencing an emotion, you want them to remember you.

3. Your target audience will begin to know your e-commerce store.

Great! Your potential customer remembers who you are, all thanks to the How to blogs and Throwback Thursday hashtags on social media. They know what your e-commerce store offers and how you help them when they have questions.

This is a significant milestone in your content strategy. You want people to know you. Not just to say, “Oh, I know that online store.” But so they can say, “Hey Mike, check out this store online. I just bought a new game from them, and it’s great!”

About 80% of people begin their customer journey by listening to a friend or family share their experience. People buy from those they know. When your e-commerce store makes an effort to get to know your target audience, the favor is returned.

4. Your brand loyalty will grow and continue to grow.

Now, your target audience is beginning to like you. Instead of hoping the content is seen, viewers will set notifications on their phones for when it’s published. They remember you have a particular product or service they need and visit your website. They even give you their primary email address for those online sales and the latest news.

After investing time, money, and effort into content marketing, your e-commerce website proves to the audience that your product or service solves their problem. Next thing you know, you’ve built a relationship with the online community and your customers.

Brand Loyalty will help you grow.

Brand loyalty brings you retention—customers that keep coming back. And we know that our loyal and recurring clientele keeps the business running even as we bring on new customers. Over 50% of companies invest in content marketing and reap the value it brings. So don’t fall behind the competition, and start investing in your e-commerce store’s content marketing.

If you are looking for help with building an ecommerce website, you are in the right place. Contact us today and speak with an online store expert!

More about our agency – Web Fox Marketing is a web agency and digital advertising professionals in Livonia. Our Michigan SEO team serves our local communities near Livonia, Novi, Southfield, Farmington Hills, Royal Oak and beyond. In addition to providing digital advertising advantages, we’re also proficient in e-commerce web development , search-engine marketing advantages , Google Ads marketing (Pay Per Click), Search Engine Optimization, social media marketing, and more!

A web site is the beginning, as online success in our digital world depends on Google/Bing/Yahoo authority, & improved visibility to many advertising channels. Our Michigan lead generation agency is glad to assist you with any opportunities you have. Drop us a line now and let’s get started creating your next web project!

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