Technology is constantly in a state of evolution. Once you get familiar with the latest tech, it evolves into something new to learn and adapt to your lifestyle. Mobile phones were a huge leap from cordless phones, but then smartphones came along, and the whole world changed. The internet and search engines have changed everything about the consumer experience.
Now, Artificial Intelligence (AI) is evolving the search engine optimization (SEO) that companies have used for years to stay on top of their market.
Just like any other time change comes your way, there are good and bad effects you may experience.
What are the Negative Ways AI Impacts Organic SEO traffic?
One common use of AI is generating content. Search engines rank websites based on experience, expertise, authoritativeness, and trustworthiness which are found in good, original, and creative content. Because AI is computer-generated, it lacks some of these components, which leads to a lower ranking for SEO.
AI-generated content can have unnecessary repetition, outdated information, or an unemotional tone that readers can’t relate to. The computer-driven content lacks the empathetic touch and original phrases that a human can write and that search engines look for, as well as being able to fact-check.
It can produce a blog about caring for cocker spaniels, but it can’t contain the heart-warming anecdotes and first-hand knowledge that a blog written by a veterinarian does.
As more and more content is poured onto the internet, quality is more important than ever if you want a high SEO ranking. AI is not about quality, but about speed, which means that although you might have lots of pages on your website, you still may not rank high because the AI-generated content doesn’t meet the high standards the search engines are looking for.
What are Positive Ways?
If you want lots of information for your readers to dive into, then AI-generated content can help. In a short amount of time, articles about any topic can be generated and uploaded to a website or social media. AI is quick, for sure.
AI is also very accessible. There are a variety of companies that offer some type of AI service to make online content creation easy, and it doesn’t have to be expensive. Of course, they all have the gold package, but most have some sort of free version, at least as an introductory offer.
What are Some Tips to Adapt AI in SEO?
One good way to adapt AI to your SEO is to use it for brainstorming ideas. It can help generate lists that you can spin your ideas off. Goodbye, writer’s block!
Another good use of AI is for building outlines. If you have a longer report to compose, or a complex issue to present, AI can generate a quick framework. Just remember to fact-check your information and then add lots of original content to appeal to the search engine’s algorithm.
Keywords are critical for strong SEO, and AI can help you in your keyword search. Before you compose a blog, you can use AI to find relevant words that your audience is searching for.
AI can also provide tools for making writing easier, such as checking grammar or spelling. Truly, where would we be without spellcheck?
If you have data to work with, AI can help. It can help organize, analyze, and present your data in a matter of minutes. Data is great to include in your quest for high-ranking SEO because it demonstrates your authority in your subject and offers quality content.
Overall Influence
AI is not the enemy of SEO if it is used correctly. It can either pull down your ranking, like when it is used as the primary content creator, or it can be a useful tool, such as helping with keyword searches.
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