From Click to Client – Simple Digital Marketing for Small Businesses

Most small businesses already have pieces of a marketing funnel in place. You might be running a few ads, sending the odd email, or posting on social media when you have time. These pieces often sit in their own corners and never really work together.

If you don’t already have a digital marketing strategy, it’s time to implement one.

Here are some insights into strategies that work together to strengthen your marketing presence.

A simple, well-planned funnel connects those pieces into a clear, sequential path that leads someone from stranger to customer. You do not need complex software or a giant budget. You need each stage to do its job and hand people off to the next step.

Start With Targeted Traffic

The funnel begins with attention. For most small businesses, that means some mix of:

● Google Search Ads for people who are already looking for your service
● Social ads on platforms like Facebook or Instagram for awareness and lead generation

The goal at this stage is not to explain everything you do. It is to earn a click from the right person with a focused promise. If the ad is about emergency plumbing, the landing page should be about emergency plumbing. If the ad is about a free digital marketing audit, the landing page should be about that exact audit. Tight relevance between ad and page is what keeps people moving.

Use Landing Pages, Not Your Homepage

Sending paid traffic to the homepage is one of the most common and costly mistakes. Homepages try to serve everyone. Funnels work best when each step serves a single intent.

A good landing page does a few things very well:

● Restates the promise from the ad in the headline
● Explains the offer in plain language, without distractions
● Uses short sections and clear subheadings so people can skim
● Shows trust signals including reviews, badges, or short case notes
● Ends with one strong call to action

That call to action might be:

● A quote request
● Booking a call
● Claiming a free guide
● Scheduling a consultation

Whatever you choose, stick to one primary action. The more choices you give, the more people stall. If you need secondary links, keep them subtle.

Follow Up With Email, Not Just Hope

Once a lead fills out your form, they should enter a short, automated email sequence. That sequence does not have to be fancy. A simple starter set might include:

1. A welcome email that delivers what you promised on the landing page and sets expectations
2. A story or short example that shows how you helped a client solve a similar problem
3. A value email that answers a common question or objection
4. A clear invitation to take the next step: call, book, or reply

Spread the sequence across a week or two. The goal is to stay present in their inbox while they think, talk to a partner, or compare options, so that when they are ready to move, they think of you first.

Use Remarketing To Bring Visitors Back

Even with strong landing pages and email sequences, most people will leave your site without converting. Remarketing helps you reconnect with those visitors while your business is still fresh in their minds.

You can run:

● Google Display remarketing ads to people who visited key pages
● Social media remarketing to people who engaged with your site or content

These ads should feel like gentle reminders, not pressure. For example:

● “Still thinking about replacing your old website? Here is what to check before you decide.”
● “Ready to talk about your marketing? Book a free strategy call this week.”

Send remarketing traffic back to a relevant landing page, or even to a shorter “return visitor” page with stripped-down content and a very direct call to action. Since these people already know a bit about you, they often need less information and more clarity on the next step.

Measure, Tweak, Repeat

A funnel is not a one-time project. It is a system you adjust over time. The good news is that you can start simple and improve based on real numbers, not guesses.

Track at least the following:

● Click-through rate on your ads
● Conversion rate on your landing pages
● Open and click rates on your emails
● Cost per lead and cost per new client

If people click your ads but do not fill out your form, the landing page may not live up to the promise. Change one part at a time so you can see what actually affects results. Small, steady adjustments are more useful than big changes you cannot trace.

Bringing Your Marketing Strategy to Life

When you connect ads, landing pages, email follow-up, and remarketing into a single, simple path, marketing becomes more predictable. Web Fox Marketing in Livonia is a website and digital marketing agency that can help you plan, create, and optimize each stage so more of your clicks turn into real clients. For over 10 years, we’ve helped local businesses grow their online presence.

Contact us today for a free website SEO audit and see what’s possible for your business.

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How AI Tools are Transforming Small-Business Marketing Strategies

For many small-business owners, marketing can feel like a juggling act. What was once reserved for large corporations with big budgets has become accessible to everyone. Today, small businesses can use AI to write smarter ads, analyze performance data, create content faster, and personalize communication with customers — all without adding more staff.

Your digital marketing plan should combine both classic and modern tactics for the best results.

From Buzzword to Business Tool

AI has evolved from a futuristic concept into a practical tool for everyday marketing. If you’ve ever received a personalized product recommendation, used an automated chatbot, or seen your emails auto-sorted by relevance — that’s AI in action.

For small businesses, this technology can make a real difference where resources are tight. Instead of spending hours guessing which social posts perform best or when to send a newsletter, AI tools can analyze data, detect patterns, and make smart suggestions in seconds.

Where AI Delivers the Most Value

While “AI marketing” covers a wide range of software and systems, a few key areas stand out for small-business use:

1. Content Creation and Optimization

AI-powered platforms can help generate ideas for blog posts, headlines, and social captions — or suggest improvements to existing content. Tools like Grammarly, Clearscope, and SurferSEO use natural-language processing to check readability and SEO strength, helping writers produce clearer and more effective copy.

2. Email and Customer Relationship Management (CRM)

AI can analyze subscriber behavior to determine when people are most likely to open emails, what types of offers they engage with, and even what tone of messaging works best. Automated segmentation tools then group contacts by interests or past behavior, allowing for more relevant campaigns that drive higher response rates.

3. Paid Advertising

AI is built into almost every major ad platform now, from Google Ads to Facebook. These systems automatically test headlines, adjust bids, and allocate budget to top-performing audiences. That means business owners spend less time guessing and more time benefiting from real-time optimization.

4. Social Media Management

Scheduling and analytics use AI to track engagement trends, and highlight content that users engage with. The result is a smarter social strategy built around data, not trial and error.

5. Customer Support and Chatbots

Automated chat systems can handle customer questions when no one’s available to answer. For small businesses with limited staff, that can mean 24-hour responsiveness without hiring additional help.

Balancing Automation and Authenticity

One of the biggest misconceptions about AI is that it replaces people. In reality, it enhances what humans do best — connecting and communicating. Customers can tell when content feels robotic or overly polished. That’s why AI tools should be used to assist, not automate, every part of your message. For example, using AI to draft a social post is fine, but it’s the human touch — adding personality, humor, or a genuine perspective — that makes it worth reading.

Getting Started Without Overcomplicating It

AI doesn’t have to be intimidating or expensive. The best way to start is to focus on one or two areas where automation can make an immediate impact.

● Start with analytics. Tools like Google Analytics 4 or HubSpot use AI to identify traffic sources, conversions, and trends you might miss manually.

● Automate routine tasks. Scheduling emails or social posts frees up time for strategy and client interaction.

● Test small, measure often. Use AI-based A/B testing tools to compare ad copy, subject lines, or calls to action before scaling up.

● Invest in training. Even the best tools need human oversight. Take time to understand the data they produce and what it means for your marketing goals.

It’s also worth remembering that not every AI tool fits every business. A restaurant’s needs will differ from those of an e-commerce shop or a service-based firm. The right choice depends on your goals, audience, and available resources.

Smarter Digital Marketing Solutions in Livonia

Marketing isn’t becoming purely digital — it’s becoming more intelligent. AI helps uncover insights that humans can act on, but strategy, storytelling, and brand identity still come from real people. As algorithms get better at handling repetitive or data-heavy work, business owners can focus more on creativity and customer relationships.

If you’re looking to bring modern automation and AI insights into your digital marketing plan, reach out to Web Fox Marketing in Livonia. We’ll craft a digital marketing strategy for your small business that uses technology effectively – blending smart tools with classic tried and true strategy to drive real growth.

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How to Bounce Back in Organic Search

If your website traffic has dropped or your rankings have slid down the page, you’re not alone. Many businesses experience a dip in visibility thanks to impossible-to-keep-up-with algorithm updates, rising competition, or worst of all…technical issues. But the good news? With a focused strategy, it’s absolutely possible to bounce back!

How can you reclaim organic traffic and search rankings?

Stay focused on your mission by identifying the cause of the decline, then take strategic action: audit your site for technical issues, refresh or optimize existing content, build high-quality backlinks, improve page experience, and align your strategy with current SEO best practices.

Understanding what led to the drop is the first step toward recovery and rebuilding. Read on to learn how to assess, adjust, and restore your organic presence effectively.

What Causes a Drop in Organic Rankings?

Several issues can lead to a decline in organic performance. These include algorithm updates (such as Google’s core updates), technical errors (like broken links or slow load times), poor mobile usability, or content that no longer meets user intent. Sometimes, newer and more relevant competitors simply outrank you.

Regular SEO audits can help pinpoint the issue. Use tools like Google Search Console, Ahrefs, or SEMrush to track changes, identify drops on specific pages or keywords, and detect issues like 404 errors or indexing problems.

Then take a step back and look at your site through your viewer’s eyes. Is it easy to navigate? Does the content feel relevant and engaging? Attention spans are shorter than ever, so how are you using that to your advantage? Are you drawing people in or letting them bounce?

How Can You Optimize Existing Content?

Often, your site already has good content that just needs a refresh. Updating older posts with current data, improved formatting, and new keywords can significantly improve rankings while keeping the content relevant. Make sure your content satisfies search intent, answers common questions, and includes strong internal linking.

Additionally, assess your metadata, including title tags, meta descriptions, and headers. Make sure each element is optimized to appeal to both search engines and real people reading your content.

Why Do Backlinks Still Matter?

Even with thousands of tools available, one of the simplest and most powerful tasks is often overlooked: backlinks. They remain one of the top-ranking factors for search engines. If your traffic has dipped, you might be losing backlinks or failing to gain new ones.

A backlink audit can help you identify broken or lost links, while a targeted outreach campaign can rebuild authority and strengthen your rankings.

Focus on creating high-quality, shareable content such as case studies, original research, or useful tools. Don’t be afraid to sound human and include real experiences where it makes sense. That kind of authenticity builds trust and credibility, and it helps your rankings.

Google favors content that demonstrates EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness.

Real-world insights show you’re the real deal, not just recycling surface-level info. It’s also the kind of content that’s harder to replicate and far more likely to earn backlinks from reputable sources.

What Role Does Page Experience Play?

Google’s algorithm now prioritizes websites that offer a smooth, user-friendly experience. This includes mobile responsiveness, fast load times, and secure browsing (HTTPS). Core Web Vitals are particularly important, as they measure real-world user interaction with your pages.

Improving these technical elements not only helps rankings but also keeps users on your site longer by reducing bounce rates and increasing engagement.

Should You Change Your SEO Strategy?

If your keyword rankings have stalled or dropped, it may be time to revise your content strategy. Start by researching what your audience is currently searching for. Long-tail keywords and questions can offer less competition and more qualified traffic.

Also consider the role of topic clusters. Organizing content around pillar topics with supporting blog posts can help search engines understand your site’s structure and relevance.

Fix the Basics and Win Back Traffic

Reclaiming your organic traffic and rankings isn’t about chasing trends. It’s about getting back to the fundamentals with a smarter, more focused approach. Start with a clear understanding of what caused the drop, then optimize your site with the user in mind.

You can’t go wrong addressing technical issues, improving page experience, and creating genuinely useful content that reflects real expertise and value. When you pair strategic SEO efforts with authentic, high-quality content, your traffic and rankings can recover and stay strong over time.

Restore your Rankings with Livonia’s Digital Marketing Pros

Connect with Web Fox Marketing for SEO with proven results. We’ll tailor a strategy that includes website optimization, content marketing, PPC and Google Business Profile management, to help your business regain visibility. Book a free SEO audit today!

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Why Content Marketing Isn’t Optional Anymore

Imagine opening a business, finding the right location, hiring the right employees, and selling the right product. Then, you draw people to your business by having someone on your marketing team stand outside the building every day and shout on a megaphone that you’re open for business.

While this may be a cute gimmick, it certainly won’t get you the customers you need to develop a sustainable business over the long haul. This same thing applies to marketing your business online.

You won’t be successful if you simply create a fancy website with all the visual cues and engaging content, hoping this “loud” approach to promoting yourself will attract people.

You have to lure them there. Enter – content marketing.

This strategic approach to bringing organic traffic to your website will help you build authority by adding value rather than bombarding the public with gimmicky ads. Explore how content marketing can help your business grow and thrive in a noisy digital marketplace.

What is Content Marketing?

In the past, most businesses had to rely on disruptive ads placed on billboards, television, magazines, and other platforms. Whether audiences wanted to see the ads or not, they were there for the taking, eventually causing people to treat them like noise and disregard them.

In some cases, people are even able to skip or block ads. Unfortunately, ads are costly for the promoter, and having people skip them or ignore them entirely can cost businesses millions in useless advertising.

Content marketing is a less disruptive approach to getting customers to your website and purchasing your product, in most cases, at a fraction of the cost of traditional advertising. However, instead of using gimmicks and selling, content marketing consistently provides value to customers through helpful blogs, videos, social media posts, and other content presented strategically over a period of time.

Such a method encourages prospects to develop trust for your brand through every step of the journey, from the initial awareness of your product until long after they purchase it. This period of time is often referred to as the buyer’s journey and may turn customers into repeat buyers and word-of-mouth advocates for your product or services.

What are the Benefits of Content Marketing?

If you want your business to be successful at attracting and retaining potential clients online for a much lower cost than traditional advertising, you’ll want to use content marketing. On average, it cost about 62 percent less than traditional advertising to gather leads from this method.

This is because content marketing lures prospects back to your site with more helpful information instead of traditional disruptive ads. Its objective is to provide indispensable value rather than salesy language.

By consistently using this method of solving problems and answering questions, you position yourself as a trusted authority. Educating prospects through the buyer’s journey into the sales pipeline empowers them to decide without feeling coerced to make a decision without much thought, like traditional ads designed to trigger emotional purchases.

Content marketing adds to long-term organic value rather than one-time sales with customers.

Ways to Incorporate Content Marketing

If you’re thinking about incorporating content marketing into your business strategy, here are some ways to do it.

Written Content

One of the most effective ways to incorporate content marketing is to develop written content. This content may consist of blog articles, social media posts, guides, whitepapers, and other “freebies” that offer valuable information to potential customers.

Incorporating search engine optimization (SEO), this type of content drives organic growth by scaling search engines. What results is plenty of people being led back to your website by clicking on and reading articles on specific topics that are discoverable because they rank well on top search engines.

Infographics and More

In addition to written content, you may also want to include content such as infographics, polls, and surveys. Such content offers value in an interactive way and attracts prospects to your site by offering information in exchange for their email address.

Video Content

Although this may not be as effective as written content, video content allows you to have another media to tell your brand story. Recording short or long-form videos and uploading them to platforms such as Youtube, Vimeo, Instagram, and TikTok drives engagement and encourages prospects to seek your product or services as a result of interacting on these platforms.

Audio Content

Similar to video content, another option for reaching audiences and providing value is by recording audio content. This is most commonly done by using podcasts to attract listening audiences.

While content marketing has been a casual means of attracting prospects, it is now more popular than ever before. As companies look for more ways to cut costs, especially with marketing and advertising, this method of attracting customers will become increasingly more critical for businesses to attract new audiences for less money than using traditional advertising methods.

Dominate the Digital Age with Content that Converts

If you need SEO that delivers real results, you need strategy – content, technical SEO, local listings, and an optimized website that work together. Web Fox Marketing in Livonia has helped Michigan businesses grow traffic, leads, and revenue with proven digital campaigns.

Partner with us to get found online with an effective digital marketing strategy and a mobile-optimized website that converts. Call to speak with a local expert for a free consultation.

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Social Media Trends That Matter for Your Marketing

Social media is one of the most powerful tools for businesses to engage their audiences. Platforms, algorithms, and user behavior evolve rapidly. Companies that fail to evolve with them risk losing visibility.

Staying on top of evolving digital trends, businesses can build stronger connections, grow their reach, and boost brand loyalty.

Why Trends Matter in Social Media Marketing

Social media isn’t just about posting content. It’s about storytelling and creating conversations. Failing to adapt to evolving trends means you miss out on opportunities to shine.

For many companies, adapting to trends can feel overwhelming, but even small adjustments to strategy can yield big returns. Brands that keep up with their audiences prefer that their audiences spend time in formats they prefer, and understand how they interact, will always have an edge.

Key Social Media Trends to Watch

● Short-Form Video Dominance: TikTok, Instagram Reels, and YouTube Shorts continue to lead. Quick, entertaining, and informative clips outperform static content.

● Social Commerce Growth: Platforms double as storefronts. Consumers regularly browse and buy without leaving the app.

● AI-Powered Content Creation: From automated captions to personalized ad targeting, artificial intelligence is reshaping how businesses produce and distribute content.

● Authenticity Over Perfection: Audiences are drawn to genuine voices, behind-the-scenes content, and less-polished posts that feel real.

● Community-Centric Marketing: Brands can build loyalty and trust by focusing on the niche groups around their products or services.

● Platform Diversification: Today’s businesses manage multiple social media platforms. Effective marketers coordinate across Instagram, TikTok, LinkedIn, and emerging spaces like BlueSky.

● Interactive Content: Polls, quizzes, and Q&A sessions drive engagement. They help audiences feel part of the brand story.

How These Trends Shape Business Strategy

Staying current with social media trends isn’t optional anymore; it’s critical to your business’s success. It impacts your ability to connect with audiences in meaningful ways. Short-form video, for example, isn’t simply a fad; it matches the way users prefer to consume content in 2025. Similarly, integrating shopping features into social platforms reduces friction and boosts conversion rates.

Authenticity also plays a huge role. Customers are tired of overly polished messaging and want to engage with businesses that reflect real people and values. Brands that join conversations, respond to feedback, and show transparency win more trust.

Community-driven marketing highlights the importance of belonging. Instead of talking at customers, smart businesses are building digital spaces where audiences can connect with each other and the brand itself. This shift fosters long-term relationships rather than one-time sales.

Putting It All into Practice

Businesses don’t need to adopt every trend at once, but being selective and intentional goes a long way. Start small with one or two new strategies that align with your brand identity.

1. Experiment with a short-form video series to highlight products or answer customer FAQs.

2. Add shoppable posts to your Instagram or Facebook presence.

3. Use AI tools to streamline repetitive tasks, freeing time for creativity.

4. Invite customers into your brand’s story by sharing user-generated content.

5. Test new features as platforms release them, instead of waiting until competitors take advantage.

Consistency is just as important as creativity. Regularly posting, monitoring analytics, and adjusting campaigns, you make trends work for your goals.

Digital Marketing Services That Get Results for Local Businesses

Social media is constantly evolving, but its value as a marketing tool continues to grow. Embracing short-form video, social commerce, and authenticity will help you stand out.

Our Livonia based digital marketing agency implements community-focused strategies, enabling businesses to position themselves ahead of their competitors.

The key is to stay flexible, experiment thoughtfully, and listen to what your audience is saying. Web Fox Marketing in Livonia can help your business harness these trends and build digital marketing strategies that keep your brand relevant and engaging in today’s digital marketplace. Whether you’re after website design, PPC, SEO services, or social media marketing, we make online visibility and growth happen.

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Essential SEO Do’s & Don’ts for Effective Marketing

With new content being updated by the minute, the role of SEO in keeping your content visible and relevant cannot be overstated. Many have turned to SEO as the solution to increase visibility and engagement. Search engine optimization (SEO) is the strategic practice of improving a website so it ranks higher in search engine results.

Search engines use complex algorithms to rank websites by how useful and trustworthy they seem.

It teaches your website how to ‘speak’ to search engines, and using the right techniques makes all the difference.

What are the Do’s and Don’ts of Search Engine Optimization (SEO)?

Don’ts:

• Keyword stuffing
• Ignoring mobile optimization
• Skipping quality content
• Neglecting technical SEO
• Buying backlinks

Do’s:

• Creating high-quality, valuable content
• Focus on user experience
• Use keywords strategically
• Build high-quality backlinks
• Track, measure, and adjust accordingly

In this article, we’ll cover common SEO mistakes, the rules to follow, and why it’s important to avoid these pitfalls. When you know what to watch out for, you’ll stay on track with effective SEO.

Common Mistakes to Avoid

1. Keyword Stuffing

One of the most common mistakes people make when attempting SEO is keyword stuffing. This is when a primary or secondary keyword is repeatedly written within the content in hopes of ranking higher. This strategy can sometimes result in awkward or unreadable content, which can easily be detected by search engines and may lead to your site being penalized.

2. Ignoring Mobile Optimization

Today, many search for content using their mobile device, as it’s typically more convenient for quickly sourcing information. The issue with this is that if your site isn’t mobile-friendly, meaning the text is too small or the buttons are too close together, many users will leave the site quickly, and search engines track that behavior.

3. Skipping Quality Content

If content is regularly posted that is inaccurate or duplicated, it typically isn’t the best content for users, and search engines can detect this. Search engines tend to prioritize content that is credible, insightful, and original for the best resources possible for the users.

4. Neglecting Technical SEO

If your site isn’t updated, resulting in broken links, missing alt text for images, messy URL structures, or takes a long time to load, this creates a barrier between your site and the users/search engines. It’s essential to organize your site effectively for optimal usability.

5. Buying backlinks

Some may attempt to take shortcuts in SEO strategies by buying backlinks, using link farms, or hiding keywords. Although this may temporarily boost the site’s rankings, search engines will inevitably detect these shortcuts and penalize the site, potentially causing it to disappear from search results altogether.

Effective SEO Practices

1. Creating Valuable Content

Creating high-quality content with the user in mind is a sure way to boost your site rankings. Valuable content is anything original, accurate, answers common questions, provides insightful information, and helps users solve problems.

2. Focus On User Experience

Search engine optimization isn’t just about keywords and content, but also about how the user can interact with your site. A well-designed and easy-to-navigate website will increase the time visitors spend on your site, which in turn boosts your rankings.

3. Use Keywords Strategically

It is crucial when using a keyword strategy to do so thoughtfully, by researching the keywords your audience is actually searching for. Some platforms allow for this type of research, such as Google Keyword, SEMrush, or Planner. It is essential to place these keywords naturally within titles, headers, body text, and meta descriptions.

4. Build High-Quality Backlinks

Backlinks act as a vote of confidence from other websites, almost like a sponsorship. When another website refers to your site in a link form, search engines assume your content is trustworthy and credible. A great way to boost quality backlinks is by creating valuable and innovative content that others are encouraged to share, collaborating with partners within the same industry, or using guest posting.

5. Track, Measure & Adjust

SEO strategy never sets guidelines and is typically ever-changing. It is essential to regularly monitor your rankings, engagement, and traffic using tools like Google Analytics and Google Search Console. It’s always best to use any given data to refine your strategy and research ways to improve.

Why SEO Matters

With so much new content online, SEO is essential to keep your website visible. Good SEO brings more visitors, builds trust, and creates long-term credibility. By learning the strategies that work best for your site, you’ll get a strong return on your investment.

Related Questions

How long does it take to see results from SEO?

SEO is not a quick fix, but a long-term investment that yields results over time. Typically, websites should start noticing improvements in their analytics within 3-6 months, depending on factors such as competition and the consistency of your SEO efforts. This underscores the importance of patience and commitment in your SEO journey.

What is the difference between on-page SEO and off-page SEO?

On-page SEO refers to optimizing elements on your actual website, such as keywords, content, headings, meta-tags, images, and site structure. Off-page SEO focuses on building credibility and trust through backlinks and external mentions of your site. For a well-rounded SEO strategy, both remain important.

Take Away

Internet search and marketing has become extremely competitive and using search engine optimization strategies is key to making your website visible. If you practice a good SEO strategy and avoid the common mistakes, you will set your website up for compound growth. It’s essential to keep in mind that SEO is not about quick tricks and shortcuts, but about creating actual, valuable content for visitors that will build lasting, online success.

Livonia’s Trusted Digital Marketing Experts for Small Businesses

We help small businesses throughout Livonia and surrounding communities grow with tailored digital marketing solutions. From SEO and Google Ads to web design and social media, our team delivers strategies that drive results. Partner with us at Web Fox Marketing  to boost your online presence and connect with more customers. Speak to a digital marketing expert today, Free!

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Why Every Business Needs Digital Marketing to Compete Today

Whether you are a small business owner, a franchise owner, or a CEO of a medium to large-sized business, you need digital marketing. Even if your company has relied heavily on walk-in traffic and word of mouth advertising over the years, digital marketing can still enhance your business.

However, taking the plunge into digital marketing without a winning strategy may not be the best approach.

Let’s explore what digital marketing is and which are the best options to implement in your business, big or small.

What is Digital Marketing?

Digital marketing is a way of discovering customers for your business online, getting them to become interested in your company, and eventually doing business with you. The number one way to do this is by being present on many online platforms driving prospects back to your company website.

There are numerous ways to achieve this means. However, some are much more successful than others at attracting and converting prospects into customers.

Five Best Ways to Benefit from Digital Marketing

To achieve the most success from digital marketing, it is ideal to stick to tried and true options. Here are the five most popular ways to ensure that your digital marketing efforts attract prospects that are most likely to turn into customers.

Emails

One of the most cost-effective and practical ways to benefit from digital marketing is to use email. Although email has been around for decades, it remains one of the most effective methods for reaching prospects and driving them back to your company website to make a purchase. Additionally, this form of digital marketing offers the best return on investment due to its extensive reach and affordability.

Social Media

Another way to capture the attention of prospects and get them to convert to customers is to make use of social media channels. Facebook, Instagram, X (formerly known as Twitter), and TikTok are some of the most popular options for businesses. Not only can companies share information about their products, but they can also learn directly from followers how they feel about these products. Gathering reliable information from customer service surveys to gauge customer sentiment can take anywhere from days to years.

However, social media can help you discover how customers feel about your products and services in real time. Your social media team can respond to inquiries and relay this information to others within the company. The information that social media teams gather can help improve sales and marketing strategies, ultimately increasing product or service sales.

SEO Blog Posts

Another way to get customers to interact directly with your company online is to create search engine optimized (SEO) blog posts. These are articles posted in a specific area of the website, covering various topics of interest. While some blog posts may include product-related information, the most effective blog posts tend to cover helpful information that encourages prospects to move through the sales funnel.

Landing Pages

Setting up a landing page is a great way to get customers interested in products or services. Many landing pages have minimal words or links on them to encourage a customer to take one specific action. This action may be following a direct link to a particular item to purchase or a free download.

Landing pages can be a two-way exchange. In exchange for the item you provide on the landing page, a customer has to share personal information which can be an email, a phone number, or a number of other things that keeps you in touch with the customer. Capturing this information will allow you to follow up with the customer and try to encourage them to buy your products.

Paid Advertising

One more great digital marketing option increases visibility, but it may be costly. Paid advertising is a means of getting your website, landing page, sponsored ad, or other marketing tools to the top of search engines.

This form of digital marketing enables you to pay an ad company, such as Google Ads, to display your product or website at the top of the first page in Google search results.

Potential prospects who see what you’re offering may click on these sponsored ads. These clicks may cost you money but it could also gain revenue for your company if the customer purchases from you. Although this digital marketing option is pricier than most others, it allows you to get far ahead of the competition.

Helping Your Business Succeed Online with Digital Marketing

Web Fox Marketing in Livonia will fuel your growth with digital strategies that work. From SEO and optimized websites to content, social media, and expertly managed Google Ads, we deliver results you can count on.

Partner with us to build a powerful online presence with an effective digital marketing plan. Call today!

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