Whether you are a small business owner, a franchise owner, or a CEO of a medium to large-sized business, you need digital marketing. Even if your company has relied heavily on walk-in traffic and word of mouth advertising over the years, digital marketing can still enhance your business.
However, taking the plunge into digital marketing without a winning strategy may not be the best approach.
Let’s explore what digital marketing is and which are the best options to implement in your business, big or small.
What is Digital Marketing?
Digital marketing is a way of discovering customers for your business online, getting them to become interested in your company, and eventually doing business with you. The number one way to do this is by being present on many online platforms driving prospects back to your company website.
There are numerous ways to achieve this means. However, some are much more successful than others at attracting and converting prospects into customers.
Five Best Ways to Benefit from Digital Marketing
To achieve the most success from digital marketing, it is ideal to stick to tried and true options. Here are the five most popular ways to ensure that your digital marketing efforts attract prospects that are most likely to turn into customers.
Emails
One of the most cost-effective and practical ways to benefit from digital marketing is to use email. Although email has been around for decades, it remains one of the most effective methods for reaching prospects and driving them back to your company website to make a purchase. Additionally, this form of digital marketing offers the best return on investment due to its extensive reach and affordability.
Social Media
Another way to capture the attention of prospects and get them to convert to customers is to make use of social media channels. Facebook, Instagram, X (formerly known as Twitter), and TikTok are some of the most popular options for businesses. Not only can companies share information about their products, but they can also learn directly from followers how they feel about these products. Gathering reliable information from customer service surveys to gauge customer sentiment can take anywhere from days to years.
However, social media can help you discover how customers feel about your products and services in real time. Your social media team can respond to inquiries and relay this information to others within the company. The information that social media teams gather can help improve sales and marketing strategies, ultimately increasing product or service sales.
SEO Blog Posts
Another way to get customers to interact directly with your company online is to create search engine optimized (SEO) blog posts. These are articles posted in a specific area of the website, covering various topics of interest. While some blog posts may include product-related information, the most effective blog posts tend to cover helpful information that encourages prospects to move through the sales funnel.
Landing Pages
Setting up a landing page is a great way to get customers interested in products or services. Many landing pages have minimal words or links on them to encourage a customer to take one specific action. This action may be following a direct link to a particular item to purchase or a free download.
Landing pages can be a two-way exchange. In exchange for the item you provide on the landing page, a customer has to share personal information which can be an email, a phone number, or a number of other things that keeps you in touch with the customer. Capturing this information will allow you to follow up with the customer and try to encourage them to buy your products.
Paid Advertising
One more great digital marketing option increases visibility, but it may be costly. Paid advertising is a means of getting your website, landing page, sponsored ad, or other marketing tools to the top of search engines.
This form of digital marketing enables you to pay an ad company, such as Google Ads, to display your product or website at the top of the first page in Google search results.
Potential prospects who see what you’re offering may click on these sponsored ads. These clicks may cost you money but it could also gain revenue for your company if the customer purchases from you. Although this digital marketing option is pricier than most others, it allows you to get far ahead of the competition.
Helping Your Business Succeed Online with Digital Marketing
Web Fox Marketing in Livonia will fuel your growth with digital strategies that work. From SEO and optimized websites to content, social media, and expertly managed Google Ads, we deliver results you can count on.
Partner with us to build a powerful online presence with an effective digital marketing plan. Call today!
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