Driving Factors That Determine Your Organic Traffic

Over 90% of online engagement begins using one of the major search engines like Google. In other words, users are navigating to the web and typing in a want or a need, then allowing the results to guide their search from there.

That means that now, more than ever, you need to stand out in a sea of online content using a digital marketing strategy that promotes driving organic traffic and retaining those users.

An optimized website is the key to demonstrating relevancy and authority, leading to higher engagement.

But first, let’s define organic traffic. These are the visitors who find your site through a search engine, as opposed to paid advertisements, referrals from other users, or typing your webpage directly into their browser.

To use an example, if you Google “ice cream shop near me,” and click on the first link to your local dessert spot, you’ve arrived at the site organically.

What affects organic traffic?

Now that we’ve clarified organic traffic, understanding some basic principles of user psychology and search engine optimization (SEO) is the next step in developing a successful digital marketing strategy. So, we’ll explain four key factors that can affect your organic traffic.

1. Keywords

The simplest way to understand keywords in relation to organic traffic is to think “what will people search for?” But while it sounds easy, choosing the most impactful keywords takes analytics and practice. Luckily, there are free online resources that can help you view these important analytics related to keyword usage such as keyword difficulty (KD) and search volume (SV).

Keyword difficulty is basically the competition for that keyword or phrase. In other words, a high keyword difficulty means it would be very hard to rank on page one of search results because of the competition. So, it’s a good idea to mix up levels of KD in your content to give yourself the best chance to both compete and stand out.

Search volume is another important metric. It’s quite literally the amount of times that a keyword or phrase is searched within a time period. Obviously, a word that’s rarely searched is not important to focus on in your content, whereas a word or blurb that receives thousands of queries would be a good starting point.

2. Backlinks

Backlinks are a difficult but important component of SEO and your overall digital marketing strategy. They’re simply links that take you from one website to another. Backlinks are important because the more times your site is linked on another page, the more the search engine will boost your content to the top.

The hard part? You can’t control what other people link to or from their own website(s). So, it’s important you focus on optimizing your overall strategy to make your content so enticing to others they want to link to it in some way.

3. Quality Content

Getting your content in front of people does no good if it’s not tempting to engage with. You want to make sure you’re creating quality content whether it’s a blog, video, informational article, social media post, graphic, or otherwise. Incorporating all of these contributes to your website’s overall relevancy. And the better the content, the more likely users are to actually share it, which then leads to even more organic traffic.

It’s important to be unique. It’s great to find other web content that inspires you, but then it’s vital to put your own spin on it to separate yourself from the competition. Otherwise, you’ll find yourself invisible to organic traffic. Plus, people get bored easily with the same old stuff!

4. Technical Quality

It doesn’t matter how wonderful the meat of your content is if users can’t easily access it. That’s why technical issues can kill a digital strategy before it gets off the ground. Sites that won’t load, consistently give error messages, or are difficult to navigate will annoy users, causing them to leave your website quickly.

Being mobile friendly is also a key component in attracting organic traffic. In today’s digital age, people report spending more time online using their phones than they do laptops, tablets, or desktop computers. In other words, a site that is not mobile-optimized is all but sure to fail.

Why is an effective digital marketing strategy important?

The way people are consuming information has changed. How often do you stop to watch a commercial or read newspaper ads? Instead, we’re getting our information from countless online outlets. Online shopping is through the roof to the point brick and mortar stores are closing.

As the prominent saying these days goes, content is king. And the primary purpose of said content is to drive organic traffic to your website(s), social media page(s), etc. which is only made possible with an effective digital marketing strategy that incorporates the principles above.

Effective Digital Marketing with the Best SEO Services

The markets are saturated and as we’ve mentioned, its not only important to stand out, its vital. An effective digital marketing strategy is a huge step in that path to success. Not only will you attract users but are more likely to convert them to return users and potential transactions, such as a sale or newsletter sign-up.

But managing this strategy is a full time job that many business owners simply don’t have the time to run effectively. That’s where we come in. Web Fox Marketing in Livonia is a premier web design and digital marketing agency that has been helping local businesses grow their online presence so they are able to “get found”. Our expert team is ready to take the stress of digital marketing off of your hands so you can sit back and watch your online presence thrive! Call for a Free SEO audit and consultation today!

The post Driving Factors That Determine Your Organic Traffic appeared first on Michigan Web Designers and SEO Agency.