Is Your Business Showing Up on Google?

You’ve launched your website. You offer a great service. And yet, when you search for your business online, you are nowhere to be found. Why?

There are several different reasons why your business or website may not be showing up on search engines such as Google or Bing.

It’s possible your business isn’t verified or indexed yet. Maybe you have poor Search Engine Optimization (SEO). Or maybe you don’t have enough high-quality content.

In this blog, we will go through some of the reasons why your website may not be showing up on search engines.

As 75% of users never scroll past the first page of search results, having your business show up is essential.

1. Your Website Isn’t Verified or Indexed

Simply creating a website is not enough to get it to show up on search results. Google must first verify and index your website. Try Googling your business, and if you see, “Own this business?” underneath, that means it’s not verified yet.

Once you verify your business, Google needs time to crawl and index the site. This could take a few days, so don’t fret if it doesn’t show up right away.

2. Poor or Non-Existent SEO

SEO, also known as Search Engine Optimization, is what helps search engines understand a website’s content and rank it. The ranking system determines where it shows up on the results page.
Search engines look at things like website titles, meta descriptions, structured headings, and relevant keywords. So, if a website has poor SEO, it likely will not show on the first page of results and possibly not even the second.

The majority of users in search rarely move past the first page, this could be costing you clicks, leads, and revenue.

3. No Local Optimization

While overall SEO is important, it is also essential to optimize a website for local communities. If you want users within your area to find the website, then you need to optimize it for that specific area.

You can do this by adding local keywords to content, building a Google Business Profile, as well as in local citations and directories. If you don’t, there is no way for search engines to know that your business is in that specific location, and as such, they won’t include it in search results for that area.

4. Low-Quality Content

It is not enough to just stuff website content with keywords. Search engines will see through this tactic and lower your ranking. The purpose of search engines is to provide useful information to user inquiries, and their crawlers are highly sophisticated.

They can tell if a website provides helpful information or is just full of fluff. Instead of overstuffing keywords and crossing your fingers, focus on providing helpful, well-written content that engages readers and answers users’ questions.

5. The Website Is Too Slow

In addition to looking at content and SEO, search engine crawlers also analyze site speed and mobile responsiveness. This is all to enhance the user’s online experience. If your website loads slowly or is not mobile-friendly, search engines will lower your ranking.

Nobody wants to wait or find navigating a website challenging. How many times have you been on a site and it’s not the easiest to explore? You probably leave it and go onto another one with better user experience.

Overall Struggle

The purpose of search engines is to provide users with great online experiences that answer their questions. If a website does not provide that experience and does not answer user questions, then it will rank lower.

The key is to not panic. Your website not showing up on search results is fixable. It just requires a strategic approach that focuses on solid SEO, creating high-quality and relevant content, and ensuring the site is technically sound.

Thrive Online with Digital Marketing Expertise

Web Fox Marketing in Livonia will help drive your growth with digital strategies that work! We make it easy to improve your website’s visibility through comprehensive marketing solutions that improve your SEO rankings. Our customized approach includes optimized websites that are mobile responsive, content marketing, social media marketing and Ads that are done right – all of which fuel your digital footprint.

If your website isn’t performing well and you want to gain an online presence, reach out to us for a Free Consultation and get started on a top-ranking website!

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