Google My Business Your Secret Weapon To Local Authority

Are you struggling to translate stellar reviews into revenue? Are you dying to introduce your local business to the surrounding community? Have you exasperated SEO and need better, more efficient ways to be found? If you’re not taking advantage of Google My Business, you’re missing out on serious revenue and serious traffic (both physically and digitally).

So what is Google My Business and why do I need it?

It’s time for a deep dive on one of the simplest yet most effective ways to ensure your best customers find you, call you, and shop you. Here’s everything you need to know about Google My Business and why one simple step in your online game plan determines the difference between a busted quarter and a healthy bottom line.

What Is Google My Business?

When you Google a local business, the business’ profile sometimes appears on the right-hand side, almost like a preview page. Sound familiar?

Whether you realize it or not, you’ve probably used Google My Business. When you’re out looking for a restaurant, a boutique, somewhere to shop, or someplace to park, Google My Business is there to supply top-level information quickly. So quickly, it’s probably never occurred to you where it comes from.

This online profile isn’t something that auto-populates, but it’s free to create a Business Profile and ensure your business shows up with a simple search.

Why Do I Need It?

Google My Business bridges the gap between you and your customers by providing everything anyone needs to know: the best phone number, business hours, a website URL, even reviews. Think about everything you consider before choosing a brunch spot or auto-repair place. Google My Business delivers it all.

You may have killer branding or a big budget for paid campaigns on Google. But this tool isn’t just free advertising. What’s standing in the way of your customer and you is access. It’s as simple as that. Google My Business provides that access conveniently and automatically. No extensive searching required and no barriers to entry for a local audience with big buying power.

If you’re still skeptical, consider this. 16% of businesses receive over 100 calls per month from Google My Business. With search discovery on the rise year over year, don’t let an empty profile stop you from capturing customers and, arguably, the lowest-hanging fruit possible: someone who already knows your name and needs you now.
Features

We all know Google is far more than a simple search tool. It’s a place for people to rest assured that a local business is trustworthy, accessible, and open for business.

Go Beyond The Basics

Aside from the essentials (contact information, hours of operation), GMB allows you to share photos, key attributes (black-owned, veteran-led), and even announce events and limited-time offers. A marketing-first platform, GMB provides insights into the keywords people search to find you. Why? Because part of selling your business is knowing your business.

Tips For Success

Stay current

GMB only works if you do. Don’t let outdated email addresses or slow websites deter customers. Make sure your info and all public-facing profiles are up-to-date and functioning at fast capacity.

Show off your personality

Share photos and logos on Google My Business to show off your brand and business personality. This is your first impression with many potential customers, so make it count. Think high-resolution photos, logos from your recent rebrand, and top-notch shots of your yummiest food and in-season styles.

Communicate!

Google My Business allows you to communicate with customers live. You can also respond to reviews and create an FAQ section for maximum customer convenience.

Do I Need A Physical Storefront To Take Advantage of GMB?

No storefront is necessary! As long as you make in-person contact with customers, Google My Business is your online oyster.

Overall

Your job as an owner and a marketer is to remove all barriers of entry between your business and your customers. A Business Profile on Google is just one of those barriers to cross off your list. Help guide customers through their purchasing journey with ease and enjoyment. And far from a stop along the way, Google My Business is oftentimes the deciding factor when someone’s ready to say yes and show up.

More about our agency – Web Fox Marketing is a web company in Livonia, Michigan SEO in addition to digital advertising experts. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to offering digital marketing services, we’re also proficient in search-engine advantages , Google Ads advertising (pay-per-click), SEO services, social media marketing, and much more!

Your website most certainly is a great step, as on-line success in our connected world is dependent on Google/Bing prominence & maximum visibility to many marketing networks. Our Michigan lead generation firm is more than glad to help you with any kind of challenges you have. Call us today and let’s kick-start creating your responsive site!

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