Key Factors of On-Page SEO

Have you spent hundreds of hours and thousands of dollars on a website for your business? You’ve perfected the modern and sophisticated design. Added every piece of relevant information to the site’s About You, Buy Now, or Contact Us page possible. The aesthetic fits your brand and your business. But for some reason, you still can’t generate website sales or gain meaningful traffic. Why? You could have an on-page SEO problem.

So what are the top factors of on-page SEO?

If you’ve spent all of your energy and focus making your site look beautiful, you may be missing what’s right in front of you: the writing on the wall (or website). In other words, the written or technical portion of your site isn’t scoring well with Google’s algorithm…meaning Google isn’t ranking you high on a search results page. Discovery is key when it comes to boosting traffic and, ultimately, making the sale. So let’s dive into the importance of on-page SEO and how you can succeed, word by word.

What Is On-Page SEO?

To reiterate, on-page SEO is the process of optimizing web page content (think landing page paragraphs, every word on your sales pages), to cater to search engine algorithms and land a top spot on a search results page. But it’s more than just sentence-deep. You can boost on-page SEO by utilizing internal links, optimizing URLs, and even improving title tags.

Who Cares About Search Engine Optimized Landing Pages?

Google cares! Yes, it’s 2021, and influencer marketing and Instagram ads may move the needle. But don’t discount the power of a good old Google search. When it comes to website discovery, landing on page one of a Google search can make or break your business. Did you know that on the first page of a Google search page, the top five links account for the majority of all clicks. And over 50% of marketing executives say on-page content development was the most effective SEO tactic?

You may have the best product or service in your area or the country. But if people can’t find your website, you’ll never reach the revenue potential your business is destined for.

Tips For SEO Success

When the words on your site align with the words people search for (otherwise known as keywords), your SEO score skyrockets. So step one is determining what keywords to incorporate onto your page. What words are the most relevant to your business and what words are people likely searching for when they find you? But SEO is more than just cramming in keyword after keyword. Despite what the word ‘algorithm’ may have you believe, there’s a human element to ranking highly. Your sentences must sound like real sentences. And you don’t need a Master’s Degree in English to achieve readable content. In fact, the best sentences are simple enough for a third-grader to understand. Why? People don’t want to struggle through SAT words when they’re searching for information. They want quick and digestible information. When it’s easy and straight-to-the-point, users are more likely to keep scrolling. That bonus scroll time always boosts your SEO score.

More Content Tips For Your Website

Use WordPress? Plug-ins like Yoast are great for making sure your SEO stays on track. Write and the plug-in scores you and suggests feedback in real-time. Generally speaking, strong content includes short, readable sentences full of transition words and paragraphs split with multiple headers.

Deeper Than Keywords

Aside from writing the good word, there’s more you can do to boost your on-page SEO. And it’s far from brain science! For example, use backlinks (or links to other websites) that actually work, include keywords in your titles, and link to content within your own site (otherwise known as internal links). Also make sure every image is high quality, your website loads at a reasonable speed, and your site allows for an optimal user experience. In other words, are your tabs and resources easy to find? Or are users struggling to find the content they came for?

The bottom line of SEO — how long are people staying on your site and how legitimate is your page? If you can keep people’s attention with simplicity and convenience, your score will skyrocket alongside your online sales. So what are you waiting for? It’s time to revamp your page and nail a top spot on every Google search.

A little bit about us – Web Fox Marketing is a website agency in Livonia, Michigan SEO and digital advertising experts. We work with our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Royal Oak and beyond. On top of providing digital marketing services, we are experienced in search engine advantages , Google Ads advertising (PPC), SEO solutions, social media advertising, and more!

A web site is just the beginning, as on-line success in our connected world is reliant on Google/Bing/Yahoo authority and increased visibility to diverse advertising outlets. Our Michigan lead generation firm is more than happy to help you with any inquiries you have. Drop us a line now and let’s kick-start building your responsive website!

Also, as you might have guessed, Google has great resources that can help your business, and how to grow your online advertising strategy. Here is a great video produced by Google on “Intro to Google Search Console – Search Console Training.” A great complement to to your SEO strategy, check it out here: https://www.youtube.com/watch?v=ONr5Z7VhNFI

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