How Quality Web Hosting Makes a Difference

So, you have a small business and want to make your services or products more accessible to consumers by creating a website. Or you already have a website, but are constantly suffering from excessive downtime, cyberattacks, or slow load times. What do you do?

The answer lies in investing in quality web hosting for your business.

A reliable web hosting service allows you to not only create a better user experience for your customers but also keep your data and files secure. Before we get into the benefits of a quality hosting service, let’s first discuss exactly what web hosting is.

What Is Web Hosting?

In simple terms, web hosting is online storage for websites, allowing businesses and individuals to share their content with online audiences. Websites do not just pop out of thin air, and they don’t exist in thin air either. Websites are comprised of files, images, content, and applications that are stored on a server. This server is owned by a web hosting service that then makes these files accessible on the internet.

Similar to renting a storage unit for physical belongings, when organizations create a website, they are renting online space from a web hosting service.

However, quality web hosting is more than just having an online presence. Not all web hosting is created equal. Some have significant downtime which means consumers won’t have access to your website when they wish to, negatively impacting your business and sales, while others have security and optimization features that keep online predators away while increasing your search engine presence.

In essence, you get what you pay for, which is why investing in quality web hosting is essential. As consumers searching for new products and services via the internet is at an all time high, and will only increase, ensuring your website is fast, secure, and always accessible is crucial to staying competitive.

Benefits of Quality Web Hosting

Whether you’re an individual blogging about home cleaning hacks or a large organization that sells premium products, having a quality web hosting service in your back pocket matters. Let’s dive into some of the benefits of quality web hosting as opposed to hiring subpar service providers:

Fast Load Times

Statistically speaking, 53% of users will leave a page if it takes longer than 3 seconds to load. Human attention spans are quite low, so if your page takes longer than 3 seconds, you lose over half of your potential customer base. Not only does longer load times increase the number of users who bounce your site but they also decrease your SEO ranking.

As search engines like Google and Bing rank websites according to user friendliness and accessibility, the faster your website loads, the closer it will rank to the top of the search page. Again, humans typically have low attention spans, and we rarely go past the first 3 results on a search page and even more rarely move on to the second page. So, the higher your SEO ranking, the more users you will see coming to your website. (Keep in mind that your SEO ranking depends on a multitude of factors, but load times is an essential one).

While load times do depend on how optimized your site is, it also depends on the quality of the web hosting provider. Great web hosting services have the ability to allocate enough computing power from the server to ensure your site quickly delivers pages, implement techniques to boost performance, and implement tools like content deliver networks (CDNs) and caching to further reduce load times.

Increased Uptime

The opposite of downtime, uptime refers to the amount of time websites are working and available to users. A great web hosting provider guarantees 99.99% of uptime while a good one guarantees around 99.9%. Anything less, and you are missing out on a large portion of customers while your website is down. This is especially worrisome if your website goes down during peak traffic periods.

While the ideal is 100% uptime, unfortunately, no one can guarantee that. However, by choosing a quality hosting provider, you can minimize downtime to the smallest possible window. This ensures your website remains active and reliable for users, a critical component of maintaining the trust of your customers.

Scalability

When you first begin a business, do you intend to stay small indefinitely? Of course not! Your goal is to grow, increasing your customer base and revenue. When you do inevitably grow, though, you also need your website to grow with you, adeptly handing additional customers without slowing load times or breaking down.

Unfortunately, not all web hosting providers have this ability to grow with your business, so make sure to look into a few different companies and know what you are looking for. Even during peak traffic periods, quality web hosting offers scalable resources that ensure consistent speed and reliability.

That is why it is essential that when you first choose a web hosting service, you choose one with upgrade options, like storage, bandwidth, and other resources.

Security Features

It is an unfortunate fact that there are cyber criminals out there who will take advantage of businesses that have lower security websites, holding websites hostage for a ransom and even stealing customer information. If your website is hacked, not only is your information and data compromised but you can also lose the trust of your customer base.

With a quality website hosting provider on your side, your have more ammo in your arsenal to be both proactive and reactive to these threats. They can help you to encrypt data with SSL certificates, implement firewall protection to thwart attacks before they happen, utilize malware removal software to catch and remove spam threats, and implement DDoS protection to minimize potential downtime.
Don’t set your website up for failure. Instead, rely on premium website hosting to keep it up and running despite cyber criminals.

Support and Maintenance

All websites run into issues at some point or another, and unless you are an IT professional, these issues could take hours and even days to fix, leaving your website down and you floundering to connect with your customers.

Instead of being forced to fix these issues yourself, quality web hosting services offer 24/7 support so that your website can get back up and running in a timely manner. When choosing your web hosting provider, be sure to choose one that offers multiple support channels, such as live chat, phone calls, and email. This guarantees that no matter when the issue occurs, you have access to the help you need to resolve it.

Reliable support is essential when it comes to keeping your website running smoothly, allowing you to focus on your business instead of troubleshooting technical issues.

Premium Web Design and Hosting Services Near You

There are countless web hosting providers available, but it is up to you to choose the right one for your business. At Web Fox Marketing in Livonia, we make your business our priority. We offer advanced security features, performance-boosting optimization, and 24/7 service support from our technical experts to keep your websites uptime at 99.99%.

Don’t settle for less when it comes to your online presence. Web Fox Marketing is a digital marketing agency that checks all the boxes when it comes to premium website hosting, beginning with developing a high converting website. Questions about a website for your business or establishing an effective digital marketing strategy? Call and speak with a web expert today, Free!

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