Dominating Local SEO to Boost your Business

If you want to hire a local landscaping company to help with a house you’re trying to sell, you probably jump on your laptop or phone to find someone. You type in landscaping near me, or the name of your city, and check out the websites and reviews of the handful on top. Then you call to set up an appointment, and the company has a great chance of gaining your business because local SEO was successful.

What does local SEO mean?

Local SEO, or local Search Engine Optimization, enables people looking for your product or service in a specific area to find you online.

You search every time you type in “near me”, the name of a city, or use a map app when looking for anything.

If you search for landscapers without specifying a city or typing in near me, you’ll get companies nationwide. And as nice as it is to see landscaping in Texas, it doesn’t do you any good if you need service for a home in North Carolina.

What are Some Key Strategies?

Key strategies for successful local SEO are researching and using relevant keywords on your website and any published content. Including the name of your city, state, or area that you know customers use to find local businesses is important in your headline formats and throughout your copy so search engines locate you according to place.

Another effective strategy is linking to other local websites and asking them to backlink to yours. This builds your credibility with search engines and increases your local presence. It’s a great way to show that you’re connected with your community, plus it helps out other businesses because it gives their websites a boost every time you link to them.

What is a Google Business Profile?

You can have the best local keywords and still not appear on searches if you don’t have a Google Business Profile. It is a free service by Google that you can sign up for that gives potential customers a way to find you through Google Search and Maps.

Your GBP contains all of your pertinent information and then some. It lists your name, address, phone numbers, photos, and reviews. Your customers have the opportunity to post questions that you can immediately respond to, and you can stay in touch with your audience by announcing specials and updates.

So, a GBP is great for your business in two ways. It is how customers find you when searching online, as well as how you build relationships with your current base through posts and updates. Plus, it’s free, and who doesn’t love free tools for business?

How Can a Digital Marketing Agency Help?

A digital marketing agency can help with every aspect of local SEO. It supplies content that contains the right keywords and researches what competitors are doing to keep you on the right track. An agency understands how search engines work and feeds them the right fuel to increase your momentum.

Just as important, a digital marketing agency takes care of your GBP. You can have confidence that when a future client types in “bakeries in Pittsburgh”, your cupcake shop is on the list. People looking for a sweet treat also see photos, reviews, hours of operation, and, of course, your address. An agency keeps your content fresh and your clients engaged.

Overall

If you want people in your area to find you, local SEO is critical. A digital marketing agency creates the best content for local searches and sets up an engaging and informative GBP. It’s the best way to “find great clients near me”.

Rise Above the Online Competition

If you want your business to “be seen” online, the digital marketing experts at Web Fox Marketing in Livonia can help. We provide effective digital marketing strategies including local SEO services that will grow targeted web traffic and generate new opportunities. If it’s time for you to tower over your competitors, we’d love to have the opportunity to help. Call and speak with a digital marketing expert anytime, Free!

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