Is it Time to Redesign Your Website?

Your website is like your hairstyle – it’s one of the first things people notice about you. And it’s crucial to your online business strategy. You know how dated it makes a person look who has had the same haircut for 30 years. It’s even more true for websites, because what is possible online advances so often.

The older your website design is, the more it falls out of touch with how you can best interact with your audience.

If it’s been a while since your website went to the salon, maybe it’s time for a makeover.

What are some important reasons why you should update your website?

You want people to find you, and once they do, you want them to stay on your website until they purchase or sign up for a service. Having fresh, interactive, SEO-friendly content and design is the only way to ensure these steps occur.

Updating your web design isn’t changing your logo, slogan, or other key aspects of your brand identity. Just like getting a new hairstyle doesn’t make you a whole different person, getting a new web design doesn’t change your company but makes you look better.

What are the Benefits of Redesigning?

When you redesign your website, you can utilize the most current technology for reaching and interacting with your readers. What is possible now isn’t the same as three or four years ago, and your competition knows it. They may be attracting your clients because they are using features that make buying products easier and faster. Your services are better, but you might be losing customers because the buying experience on your website is slow and outdated.

Besides using technology that keeps you ahead of the competition, a website redesign gives you the benefit of offering a new reason for clients to come to your site. You can post on social media to pique interest and drive traffic to your new design. You can talk about it in your newsletter and feature parts of it for your subscribers.

Your redesign shows your audience that you care about their online experience and that staying up-to-date is important for your company.

Another benefit is the opportunity to upgrade your Search Engine Optimization (SEO) strategy. During the redesign process, you can get your copy on board with the best keywords and other SEO best practices to give your website the best possibility to capture organic searches.

How do You Know it’s Time for a Redo?

One important aspect of business is staying up with the times. If you have visited other websites and noticed features that you enjoy but don’t have on your site, it’s time for a redo. The websites don’t necessarily have to be your competitors but might be ones that impress you with their look and user experience. Take notes! And then plan for a redesign.

A redesign is a great idea when you have a shift in focus for your company. New offers, services, or business goals call for an updated online presence. That way, you can attract new clients and give old ones a reason to visit your site again because they can check out your new product on your updated site. Good marketing!

How Often Should You Do It?

You don’t have to visit the web designer every six to eight weeks, as you might a hair stylist, but it is a good idea to update your site every three years. If you wait longer than that, you are missing out on all the benefits of redesign and falling behind the times. Of course, you can always redo your site before three years if you have features or strategies you want to incorporate sooner.

In Sum

If you want to maintain an attractive online presence, then it’s important to keep your website looking great and easy for your clients to find and navigate. It may be time to book an appointment in your web designer’s chair.

Turn to the Best in Web Design and Digital Marketing Services

At Web Fox Marketing in Livonia, our web designers custom build websites from scratch using the latest programming techniques so that they are responsive ready, optimized for efficiency, look great and offer a satisfying and engaging user experience. All our websites also include proper search engine optimization so that coupled with an effective digital marketing strategy, your site will show up on the local search results page.

If you are looking to grow your online presence, increase sales, and attract more leads, then a new website and a powerful online marketing strategy should be a priority! Call and speak with an expert about your vision today, Free!

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